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Leveraging Mobile SEO for Increased ROI
- 1. SEO & MOBILE LEVERAGE THE GROWING DOMINACE OF MOBILE SEARCH TO INCREASE ROI FOR YOUR SEO CAMPAIGN Mathew Herrick December 22, 2011
- 2. Leveraging Mobile for SEO Complementing Web SEO To Increase ROI: • Anticipate mobile’s growing dominance in search • Understand unique mobile search behaviors • Optimize your existing campaign for mobile • Mobile SEO= Local & Social • Empower your executive team with ROI metrics
- 3. Mobile Search: Past vs. The Future THE PAST: Way back in 2009… Type Of Device Used To Conduct Search 12% MOBILE PC/MAC 88%
- 4. Mobile Search: Past vs. The Future MOBILE SEARCH WILL OVERTAKE Traditional Search By 2014 —Source: Google Type Of Device Used To Conduct Search: 2014 Projections 40% MOBILE PC/MAC 60%
- 5. Mobile Search Behavior Is Different Dimension MOBILE Web TRADITIONAL Web Mobile Search Engine Challenges Keywords Few Characters Many/Descriptive Relevant Content Based On Sketchy User Input Locations (And Critical Not So Critical Relevant Content To Categories) A User’s Immediate Location/Need Devices/ Browsers Many, Varied Standardized Present Content In Standardization Way To Insure Good User Experience, Regardless of Device/Browser Mobile Site Content Poor Generally Good Deliver Quality User Standardization Experience From Poorly Formatted Raw Site Source Material Content Formats Mobile-Specific Generic Use Device Info To Improve Results
- 6. Optimize Your SEO Campaign For Mobile • Use your existing 1 campaigns– No need to rebuild • Adapt for mobile by 2 mining your user data eg,.What % of your users are mobile, what pages do they go to?) • Optimize the pages 3 that matter for mobile Source—seomoz.com
- 7. What Matters The Most In Mobile SEO? 2 Things: #1 MOBILE= LOCAL • 95% of mobile search is local—Source: Google • Example: ―Best Burgers San Jose‖ • Example: ―Parking Moscone Center‖ Optimize these first for LOCAL • Contact info • Phone numbers • Directions Then… Utilize 3rd party apps • Yelp • Google Maps
- 8. What Matters The Most In Mobile SEO? 2 Things #2: MOBILE= SOCIAL • Most Popular Search Term on Mobile? Use social media to: • Share content to increase referral visits • Increase your PageRank through facebook ―likes,‖ tweets
- 9. SEO Campaign Now Optimized for Mobile… Show Metrics and ROI To Executive Team • With Bright Edge's comprehensive reporting, you get: A platform that unifies all your SEO reporting • Bright Edge delivers to you in one place all your SEO metrics such as rankings, backlinks, indexing coverage, as well as traffic and conversion metrics, for multiple search engines. • Executive and detailed reporting • Bright Edge makes it easy to get high-level SEO performance reports for executive visibility as well as in-depth reports for SEO managers or analysts for detailed analysis. • Competitive, trends, and snapshot reports • Bright Edge's flexible reporting allows you understand your performance from any angle that you choose - compared to your competition, over time, or on a given day, week, or month.
- 10. Mobile search will soon dominate the maket… Be Prepared: • Understand the smartphone revolution • Anticipate mobile search trends • Optimize your SEO campaign for a wide variety of smartphones • Think local and social • Show your executive team the value of mobile SEO and ROI
Notas do Editor
- This template can be used as a starter file for presenting training materials in a group setting.SectionsSections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section.NotesUse the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- This is another option for an overview using transitions to advance through several slides.
- This is another option for an overview slide.
- What will the audience be able to do after this training is complete?Briefly describe each objective and how the audience will benefit from this presentation.
- Use a section header for each of the topics, so there is a clear transition to the audience.
- Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.