1. MATERIALIST
Share your favorite things. Support brands you love.
Be an influencer. Get rewarded.
Susan Lin & Jimmy Xu susanlsn@gmail.com
Co-founders uwjimmyxu@gmail.com

2. Check out my
new iPhone!
People have a desire to share exciting new purchases they’ve made,
particularly in a visual way

3. Channels to engage in this dialogue are limited today but none offer a streamlined
experience for the user
• In person: extremely limited audience / impact
• Twitter / Facebook: boring and ephemeral text feed
• Forums: sharing limited to only a portion of social groups
• Flickr / Instagram: difficult to isolate and organize product purchase posts
• Pinterest / Fancy: catalog and stock photos detract from personal experience
• Blogs and video logs: substantial effort required from user to create content
Most importantly, these vehicles do not have a clear path for users to
receive tangible value for their invested effort
This is why we built…

4. A really easy and fun way to share things you own.
Support the Collect
Share exciting new
brands you love points/trophies Get real-life
purchases and cool
and build your and build up rewards!
products you have
personal brand your influence
Build your online identity with the things you love in real life…and get rewarded!
• Post things from • Support the brands • Gain points for • Turn points into
your phone and you love by adding your product real cash rewards
upload photos of posts and spreading postings and other prizes
your recent buys word of the exciting • Win badges, prove • Become a brand
(tagged with brand products yourself and be ambassador and
and model) • Build your personal awarded with the gain access to
• Share your activity brand through “fan” moniker exclusive
with your friends products you own • You become an merchandise and
and followers influencer and sales
• Your friends other people
comment on your see/use your
cool things and recommendations!
give props

5. Meet “Alli”
• Alli is a marketing manager in San Francisco
• She loves boutique shopping, travelling and sharing style/beauty tips with her friends
and blog followers
• She uses Materialist as a fun and easy way to broadcast her latest finds with her friends
and family
Meet “Jane”
• Jane is a freelance writer and mother of two
• She loves discovering new recipes, great affordable finds and mixing comfort and style
in her daily wear
• She is most excited about using Materialist to gain real-life rewards (promotions, free
merchandise) that she can use from her loyal and frequent purchases
Meet “Michael”
• Michael is a college student in Seattle
• He loves the electronic gadgets, games and keeping up with the latest trends
• He uses Materialist to check out the latest gadgets and games his friends are picking up

6. Materialist is a social app with both mobile and web components:
• Users primarily use the mobile app to upload product/purchase photos and make new posts
• Web app complements the mobile app experience for content consumption
Users can take personal Users are ranked as Users can browse Users can check top
photos and post cool fans in their community friends and taste makers trending/posted items
things / purchases and awarded points activities in their feed, and discover great
directly from their and badges post comments and products
phone give props

7. • Each product post is linked to an aggregate product page which has
Near term
Affiliate direct links to online stores (through a “learn more” button)
marketing - On the product page, users can learn more about the product (e.g. more
photos, list of aggregate user comments about the product, price etc.) and be
linked to an online shopping site
• Retailers can bid on having their online store linked to the product
User relevant page
advertising
• Potentially show sponsored relevant results when users search for
products
• Extremely powerful platform for brands to:
Consumer
- Understand who their shoppers are and their feedback on the product (from
marketing/ actual users’ purchase data aggregated by Materialist)
engagement - Communicate with their top brand ambassadors/loyalty customers directly
platform
- Provide rewards (e.g. discounts, freebies) to their top customers
• Direct partnerships with brands to:
Longer term
Brand - Provide branded content (e.g. badges, special deals/rewards)
partnerships - Execute more comprehensive digital consumer marketing programs ($10B+
market a year)

8. Actual activity
based (post-
purchase phase)
MATERIALIST
Experience / Product
location focused focused
User experience
focused on website.
Only caters for pre-
Wish fulfillment purchase phase of
based (pre- user shopping cycle
purchase phase)

9. • Growth of Foursquare etc. show how people are increasingly
People are increasingly sharing interested in using this platform to broadcast their real-life
more of their real-life activities activities to their friends/family
online • Amazon has tapped into the inherently social nature of buying and
launched new feature: ability to post all purchases to FB/Twitter
People want to express who • Growth of Pinterest and other social bookmarking sites
they are through the things they • Rise of popularity in personal style/fashion blogs
use or collect, and others want - People are interested in seeing what others are
to follow wearing/using/consuming to gain inspiration, emulate...and just out of
curiosity
• Users are rapidly adopting new interest-based social networks
The rise of interest-based and - E.g. Foodspotting, Instagram
close knit online communities - Online forums where people can connect with like minded enthusiasts
(e.g. PurseForum)
• Brands are looking for more ways to connect with and engage
shoppers and understand shopper behavior/preferences
Brands are searching for better
ways to communicate with their • Spend on social media and shopper marketing programs
(promotional programs that connect shoppers directly to
shoppers
companies, e.g. Facebook fans special coupons) has out-grown
all other forms of marketing spend