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Brands Of  Desire Dream your Desire, Desire your Dream
[object Object]
 
[object Object]
 
[object Object]
 
No. of people owning luxury car 52% 48% 16% 25% 38% 21%
[object Object]
Mercedes -Benz Mercedes Benz
About Mercedes-Benz ,[object Object],[object Object],[object Object],[object Object]
Story of 3-Star ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],
 
[object Object],[object Object],[object Object],[object Object],About BMW
Symbolizes ,[object Object],[object Object]
Segments Of BMW
 
About Audi ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Audi Segments
Brand preference in percentage 14% 69% 3%
Car Sales and Revenue in India 2009 Brand Unit sales in 09 Sales in Rs Crore BMW 2738 8214 Mercedes 2640 7920 Audi 1449 4347
[object Object]
Meaning ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identity of Mercedes
Identity Of BMW ,[object Object],[object Object],[object Object],[object Object]
Identity of Audi ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mercedes Benz Drivers Desire
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BMW Empowers Me BMW drivers have ‘more to prove’, are less open to change, and more competitive.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AUDI DRIVER  IMAGERY Audi is more likely to be successful through passion, cool and socially Inspirational
Do these brands act as status symbol? 24%
How far you think the price is matched with brand value 28% 46%
[object Object]
Meaning ,[object Object],[object Object],[object Object],[object Object]
Mercedes Position Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BMW Brand Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ultimate Performance but lacks emotion
Audi Brand Board ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative design, contemporary, desired .
BRAND  SUMMARY INNOVATIVE DESIGN ULTIMATE PERFORMANCE CLASSIC PRESTIGE Sporty and stylish driving experience Technology and Performance Sophisticated driving experience Design is hero Car is hero Badge is hero
[object Object]
AUDI LOOKS STATUS * AUDI A8 *BMW – 7 SERIES *MERCEDES S CLASS
*AUDI Q7 *BMW X3 *MERCEDES M CLASS ENGINEERING FUEL EFFIENCY
*AUDI A6 *BMW 5 SERIES *MERCEDES E CLASS FEATURES SAFETY & COMFORT
PRICE RESALE *AUDI A4 *BMW 3 SERIES *MERCEDES C CLASS
 
 
Audi
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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3 desired German car Brands