1. MassRecycle
March 27, 2012
August 5, 2010

2. The Need: The Fourth Quadrant
1. Eating 2. Transportation
3. Home Climate Control 4. Consumer Goods
Non-food consumer goods in the U.S.
make up 29% of U.S. emissions

3. The Preserve Approach
We believe in expecting more out of the products that we use every day. A product should both
perform seamlessly and delight our senses. And we all deserve products that help us lead
healthy lives and minimize the impact on our incredibly stressed environment. That’s why we
take the time to ensure that our products meet your needs intuitively and stylishly. We refuse to
even consider materials with even a hint of potential health risks. We make our products out of
recycled #5 polypropylene plastic that can then in turn be recycled. We keep our packaging
simple, and we limit carbon emissions by streamlining transportation and manufacturing. We
are demanding because we know you are too!
We make our products in the USA, so Preserve products are BPA-free, melamine-free,
that we can ship shorter distances, and made from 100% recycled plastic. By using
using less fuel and limiting our recycled materials, we save energy, preserve
environmental footprint. natural resources, and create an incentive for
communities to recycle.
We do not test on animals. Period. All of our plastic products are recyclable,
either through our mail-in take-back
program (toothbrushes and razor
handles), at the curb in communities that
All Preserve products are dishwasher-safe recycle #5 plastic, or through our Gimme
and made to last—as well as to look good 5 bins.
doing it.

4. Preserve Mail-Back Pack
Preserve implemented a first of its kind take back program for
its toothbrush in 1995. Since then we have launched 4 new
categories of products and have take back programs for them
all.
We will soon convert the postage-paid model to one of
Rewards, where the Preserver receives back more than their
postage. In addition, there will be three different methods to
return products to Preserve.
# 1 Selling toothbrush in Natural Channel
# 1 Selling toothbrush at Amazon.com

5. Everyday Tableware Sustainable Design

6. #5 use is rising while recycling remains low
Total Plastic Production in the USA
7000
6000
Resin Recycling
5000 rate
4000 PET 21%
PET
Generation
thousand tons HDPE HDPE 11%
3000
PP PP 1%
2000
1000
0
1997 1999 2001 2003 2005 2007 2009

7. Gimme 5 Partners
Founding Partners:
Supporting Partner: Retail partner:

8. Gimme 5
Preserve launched Gimme 5 in 2005 at Park Slope Food Coop
 At Whole Foods Nationwide.
 Coops are now signing on Nationwide.
 In discussions with Wegman’s and other
retailers.
 Gimme 5 App helps you find locations
and get rewarded for recycling.

9. Gimme 5 Vision

10. Preserve Plastic™
Choosing Preserve Plastic means a sizeable reduction in
greenhouse gases emitted, and significantly less water,
energy, oil, natural gas and coal used.

11. Gimme 5 by the Numbers

12. Recyclebank & Gimme 5 Rewards
Preserve joins with Recyclebank to reward Gimme 5 recyclers
a new framework to Recyclebank has
evaluate corporations over 3 Million
based on their social and members and is
environmental policies recognized as
America’s #1
clean tech
company.

13. Partnership With GMCR - Keurig

14. Unique Product Placement
The Preserve toothbrush, popping up when you least expect it
Cameo in Kevin Bacon / Logitech / Google TV commercial
Will Ferrell with the Preserve Toothbrush in Stranger Than Fiction

15. Why Changing Consumer Behavior Matters
As humans push beyond nature’s carrying capacity, the global
ecosystem suffers. Already, we have exceeded these limits by
as much as 30%.
=
If everyone in the world consumed like we do in the U.S.,
we would need the resources of 5 earths.

16. Thank You