The document outlines the multi-step process for developing a new product from initial research through testing and deployment. Key steps include researching requirements, creating a product brief, obtaining approval, developing requirements, opening tickets, submitting for testing and approval, and finally deploying or rejecting the new product.

1. research
new feature
new product
plan
functional requirements
research
distribute
document
approvereject
advise
product request
product brief
approvereject exists
new dev. reqs
optimize
open ticket
roadmap dev
open account approval prod /QA
submit
deploy media
hold
new
submit
reject
deploy
define
listen
share
distribute
reject
approve
review
develop
test
documentation
control document
decision
approve / route
review /meet
prepare
delay
off map process
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