At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.
So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.
Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(
For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
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Massimo Burgio Social Media What? Reykjavik RIMC 2010
1. social media
what
massimo burgio
?
global search interactive / sempo
reykjavik internet marketing conference
march 12, 2010
2. one step beyond: what you expect
Massimo is the founder …
One of the early adopters of social media …
Massimo will look at how sites like Facebook and
Twitter can be used to sell online.
I don’t think so…
3. one step beyond: what is social media
social media
online practices and technologies that
users adopt to share content, feelings,
opinions, experiences, and the same media.
“wikipedia”
4. one step beyond: what is social media
social media
”social media isn't just about big networks
like facebook and myspace, it's about
brands having conversations."
“lloyd salmons, IAB social media council”
15. social media strategies: by goals
Branding Marketing
+Promotions Brand
Reputation
Management Lead
Generation Direct
Sales Customer
Retention Customer
Support Business
Intelligence Product
Innovation Public
Relations …
21. always ask your users first
where?
i.e. which are your favorite social networks?
do you read blogs? do you go online from
home, work or mobile?
what?
i.e. do you use RSS? which web services do
you expect? which FB app do you need? are
you interested in iPhone apps?
how?
i.e. give us feedback on our site / product /
service, how can we improve our call center?
22. always ask your users first
customers and prospects
your target market
employees and advisory boards
your business “family”
business partners and suppliers
your business “ecosystem”
competitors
you don’t have to ask =)
(remember)
it’s all about the users, and about the brand