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social media

what
     massimo burgio
                             ?
     global search interactive / sempo
     reykjavik internet marketing conference
     march 12, 2010
one step beyond: what you expect


Massimo is the founder …
One of the early adopters of social media …
Massimo will look at how sites like Facebook and
Twitter can be used to sell online.


I don’t think so…
one step beyond: what is social media




social media
online practices and technologies that
users adopt to share content, feelings,
opinions, experiences, and the same media.

                              “wikipedia”
one step beyond: what is social media




social media
”social media isn't just about big networks
like facebook and myspace, it's about
brands having conversations."

 “lloyd salmons, IAB social media council”
one step beyond: new mktg intelligence



step 1: listen
one step beyond: social marketing tools



step 2: engage
anybody knows this guy?
anybody knows this guy?



                     4Ps of Marketing

                     PRODUCT
                     PLACE
                     PRICE
                     PROMOTION
new 4Ps for social media marketing
4Ps don’t del marketing sociale
Massimo Burgio Social Media What? Reykjavik RIMC 2010
facebook marketing: for dummies
facebook marketing: for marketers
social media marketing: facebook what?
social media strategies: by goals


 Branding Marketing
 +Promotions Brand
 Reputation
 Management Lead
 Generation Direct
 Sales Customer
 Retention Customer
 Support Business
 Intelligence Product
 Innovation Public
 Relations …
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media marketing: time+resources
always ask your users first

  where?
  i.e. which are your favorite social networks?
  do you read blogs? do you go online from
  home, work or mobile?

  what?
  i.e. do you use RSS? which web services do
  you expect? which FB app do you need? are
  you interested in iPhone apps?

  how?
  i.e. give us feedback on our site / product /
  service, how can we improve our call center?
always ask your users first

  customers and prospects
  your target market

  employees and advisory boards
  your business “family”

  business partners and suppliers
  your business “ecosystem”

  competitors
  you don’t have to ask =)

  (remember)
  it’s all about the users, and about the brand
how other brands do it: skettles.com
how other brands do it: skettles.com
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
the best solution for your business?



        find
        your
         own
          social
        way
takk!
(thanks!)
(I ! Iceland)
                massimo burgio
                global search interactive / sempo

                globalsearchinteractive.net
                massimo@globalsearchinteractive.net

                facebook.com/massimoburgio
                twitter.com/massimoburgio
                linkedin.com/in/massimoburgio
                slideshare.net/massimoburgio

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