This presentation was presented by my daughter Sana Ahmad student of Development Journalism at Punjab university. Ahmad Sheikh International Broadcaster/ Journalist

1. Presented by: Sana Ahmad Supervisor: Mr. Usman Ghani

3. Introduction

5. Causes, occurrence, And Risk Factors

6. There are two main types of thalassemia:

7. Symptoms

8. Treatment

10. Thalassemia around the world)

11. Health Communication

12. Health communication overview

13. Function of health communication

14. Purpose of Health Communication

15. Understanding role OF Communication in health

17. Why must we focus on health communication programs?

18. Elements of Successful health communication

19. Elements of Successful health communication

21. Communication in health and social care

22. MAKING HEALTH SYSTEM RESULT ORIENTED

23. An effective communication strategy should be based on:

24. An effective communication strategy should based on:

25. An effective communication strategy should based on:

26. TARGET AUDIENCE

27. What is persuasion ?: The process of influencing audience and bring change in the perception or attitude through planned advertising or Public service messages. The attitudes of individual citizens are the raw material out of which a consensus develops. A genuine health care planner can well understand its importance

28. In case of thalassemia a well designed Audio Visual communication in the less developed area of Pakistan may bring a significant change in the attitude of the locals.

29. Audio visual campaign can be used successfully in the following areas: 1) To promote mutual understanding. 2) To persuade individuals, groups etc. 3) Help in fund raising. 4) To bring change the behaviour and attitude of the public. 5) Influence people. 6) To develop confidence in patients and win friends. 7) Avoid risk involved in misunderstanding. 8) Improve internal staff relations.

30. Health communication principles

31. Health communication principles

32. Health communication principles

33. Role of government and NGOs to control thalassemia

34. Fight against Thalassemia (FAiTh).

35. Fight against Thalassemia (FAiTh).

36. Fatimid Foundation.

37. New trend in to develop communication strategy in health sector Thalassaemia Hello Dr. I am Maria, suffering.... Help me.

38. Future planning

39. Role of media

40. References

41. Thank you and All the Best Sana ICS, Punjab University Submitted to: Mr. Usman Ghani.