Slides accompanying Ben's rail ticket sales demonstration at Mobile Monday London's demo night on 15th June 2009.

2.  Masabi build mobile applications
 Award winning and certified security
 Ticket sales and delivery from mobile
 Projects:
Consultancy supporting the standards
Rail Settlement Plan work on self-print and mobile barcodes
mobile tickets for
Business Rail ticket sales
ticket sales from
mobile (’07 – ‘08)

3. RSPS3001 Approved in December 2008 as the UK standard
for self print and mobile barcode rail ticketing

4.  Only 12% of rail tickets sold on the
internet – most bought at station
 Over 2/3 of mobile users never
complete their sign-up if it’s on the web
 So: Sign up the users when they need it
 in a queue
 in a hurry
 next to a broken ticket machine

7.  No sign-up process
 no usernames
 no passwords
 Mostly off-line interface, SMS backup
 Fast repeated regular purchases
 Auto-show tickets, full screen barcodes