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Apple's Q3 2014 financial results analyzed
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Shawn DuBravac
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updated 7/22/14
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Apple's Q3 2014 financial results analyzed
1.
Review of Apple
Financial Results update 7/22/14 Shawn DuBravac @twoopinions
2.
Timing of Apple
Product Launches Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2007 2008 2009 2010 2011 2012 2013 iPod iPhone iPad
3.
Unit Volume
4.
iPod Unit Volume 0 5,000 10,000 15,000 20,000 25,000
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
5.
iPhone Unit Volume 0 10,000 20,000 30,000 40,000 50,000 60,000
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
6.
iPad Unit Volume 0 5,000 10,000 15,000 20,000 25,000 30,000
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
7.
Mac Unit Volume 0 1,000 2,000 3,000 4,000 5,000 6,000
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
8.
Unit Volume (TTM)
9.
iPod Unit Volume
(TTM) 0 10,000 20,000 30,000 40,000 50,000 60,000 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
10.
iPhone Unit Volume
(TTM) 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
11.
iPad Unit Volume
(TTM) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
12.
Mac Unit Volume
(TTM) 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
13.
Unit Volume Growth
14.
iPod Unit Volume -60% -50% -40% -30% -20% -10% 0% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 ipod Year-over-Year
Change
15.
iPhone Unit Volume 0% 20% 40% 60% 80% 100% 120% 140% 160%
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 iphone Year-over-Year Change
16.
iPad Unit Volume -50% 0% 50% 100% 150% 200%
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year Change
17.
Mac Unit Volume -30% -20% -10% 0% 10% 20% 30% 40% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year
Change
18.
Total Device Unit
Growth 0% 10% 20% 30% 40% 50% 60% 70% 80% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year Change
19.
Changes in Average
Price
20.
iPod Average Price -15% -10% -5% 0% 5% 10% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year
Change
21.
iPhone Average Price -8% -6% -4% -2% 0% 2% 4% 6% 8% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year
Change
22.
iPad Average Price -25% -20% -15% -10% -5% 0% 5% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year
Change
23.
Mac Average Price -10% -8% -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 Year-over-Year
Change
24.
Average Prices
25.
iPod Average Price $135 $140 $145 $150 $155 $160 $165 $170 $175 $180
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
26.
iPhone Average Price $500 $520 $540 $560 $580 $600 $620 $640 $660 $680
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
27.
iPad Average Price $0 $100 $200 $300 $400 $500 $600 $700 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
28.
Mac Average Price $1,150 $1,200 $1,250 $1,300 $1,350 $1,400
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
29.
Average iPhone Price
(TTM) $560 $570 $580 $590 $600 $610 $620 $630 $640 $650 $660 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14
30.
Average iPad Price
(TTM) $0 $100 $200 $300 $400 $500 $600 $700 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14