7. LOGOS… NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
17. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
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21. N et Sales 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
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25. Macro Enviroment of NOKIA POLITICAL FACTOR: ECONOMIC FACTOR : SOCIAL FACTOR : Nokia has been a member of the United Nations Global Compact since 2001 Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008. Nokia had to change its functions from single market to global market due to collapse of Russian Federation .
26. TECHNOLOGICAL FACTOR: LEGAL FACTOR: Patents right on technology ENVIRONMENTAL FACTOR : Environmentally ethical considerations amongst suppliers. Life cycle impact of NOKIA throughout the supply chain Improvement or Changes in technology Macro Enviroment of NOKIA
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30. BCG Matrix of NOKIA Premium Series N-Series Entry Level N-Gage
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44. Production Unit : Networks Technology China Finland India Mobile Devices and Enhancements Brazil China Finland Great Britain Hungary India Mexico Romania South Korea