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CONFIDENTIAL
[object Object],[object Object],Presented by
Presentation Include ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
“   Nokia is world third richest company ”
LOGOS… NOKIA  Company logo, 1966. The  NOKIA  "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by  Ove Strandberg.
Present Logo
HISTORY OF NOKIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nokia Industries… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nokia products… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Nokia products…
NOKIA Accessories … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Concept Phones… ,[object Object],[object Object],[object Object]
Time Sales or  Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian  & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
Joint Venture… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisitions … ,[object Object],[object Object],[object Object]
[object Object],Acquisitions … ,[object Object],[object Object]
N et Sales  2009 Nokia Mobile Phones  net sales by region Europe  & Africa 46% Americas  35% Asia Pacific 18%
Statistics… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies Nokia… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Enviroment of NOKIA  POLITICAL FACTOR: ECONOMIC FACTOR : SOCIAL FACTOR : Nokia has been a member of the United Nations Global Compact since 2001 Nokia reported spending $5.4 million  on lobbying in the U.S.  in 2007 and $2 million on lobbying in 2008. Nokia had to change its functions from single market to global market due to  collapse of Russian Federation .
TECHNOLOGICAL FACTOR: LEGAL FACTOR: Patents right on technology  ENVIRONMENTAL FACTOR : Environmentally ethical considerations amongst suppliers. Life cycle impact of NOKIA throughout the supply chain Improvement or Changes in technology  Macro Enviroment of NOKIA
Segmentation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Consumer Segment ,[object Object],[object Object],[object Object]
BCG Matrix of NOKIA Premium Series N-Series Entry Level N-Gage
[object Object],[object Object],[object Object],[object Object]
Estimating cost  –  Experience Curve Theory : P1 P2 P3 Price/Cost Time Period / Units Produced Experience Curve T1 T2 ,[object Object]
[object Object],Consumer   Manufacturer   Dealer
[object Object],[object Object],[object Object],[object Object],[object Object]
Supply Chain Management ,[object Object],[object Object]
[object Object],[object Object],Product Promotion… ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Packaging… ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Branding… Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries.
[object Object],[object Object],[object Object],[object Object],Quality… Quality is at the heart of Nokia’s brand promise, very human technology .
Emerging Markets…   ,[object Object],[object Object]
[object Object],[object Object],Globally Placed Here In India Placed here Rs. Time Product life cycle
THREATS ,[object Object],[object Object],[object Object],[object Object]
Production Unit : Networks Technology  China Finland India Mobile Devices and Enhancements    Brazil China Finland Great Britain Hungary India Mexico Romania South Korea
 

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238784 633884955717278750

  • 2.
  • 3.
  • 4.
  • 5.  
  • 6. Nokia is world third richest company ”
  • 7. LOGOS… NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
  • 18.
  • 19.
  • 20.
  • 21. N et Sales 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
  • 22.
  • 23.
  • 24.
  • 25. Macro Enviroment of NOKIA POLITICAL FACTOR: ECONOMIC FACTOR : SOCIAL FACTOR : Nokia has been a member of the United Nations Global Compact since 2001 Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008. Nokia had to change its functions from single market to global market due to collapse of Russian Federation .
  • 26. TECHNOLOGICAL FACTOR: LEGAL FACTOR: Patents right on technology ENVIRONMENTAL FACTOR : Environmentally ethical considerations amongst suppliers. Life cycle impact of NOKIA throughout the supply chain Improvement or Changes in technology Macro Enviroment of NOKIA
  • 27.
  • 28.  
  • 29.
  • 30. BCG Matrix of NOKIA Premium Series N-Series Entry Level N-Gage
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Production Unit : Networks Technology China Finland India Mobile Devices and Enhancements   Brazil China Finland Great Britain Hungary India Mexico Romania South Korea
  • 45.