2. Find your passion and live your dreams
W hat is your passion? Is it beautiful
homes? Sumptuous fabrics?
Breathtaking colors? Do you long
for creative challenges? Personal freedom?
Satisfying work?
If these things speak to you, we would like you
to speak to us! We are INTERIORS by
Decorating Den, the world’s premier franchisor
of independently owned interior decorating
businesses. We offer you the opportunity to work
in a highly creative environment while doing
something you truly enjoy – making other
people’s homes more beautiful!
In fact, our business owners rank personal
enjoyment as one of INTERIORS by
Decorating Den's major benefits. They love the
stimulating challenges and the constant variety
that interior decorating offers. They love the
flexibility and independence of running their own
businesses. And they love the quality of life that
comes from living their dreams.
We encourage you to do what you love
and love what you do. Find your passion quot;Ask yourself, what is your
in life, and pursue it! passion? You must really love
quot;Running an independent
this business -- it is filled with
franchise makes me
hard work, but it offers the
independent - as opposed to
greatest rewards!quot; –
working as a decorator for a
design firm or retail store. My
calendar is my own!“
Franchise partners:
Bonnie Pressley
Barbara Elliot & Jennifer
Franchisee, Texas
Ward-Woods, Georgia
3. A BEAUTIFUL ROOM HAS BALANCE AND HARMONY. SO DOES A BEAUTIFUL LIFE.
quot;I love the flexibility to run the business as I quot;I get to be a wife and a The most satisfying life is carefully
see fit for my area; being involved in all mother and I also get to be
designed to create balance and harmony. It
aspects of the business, like marketing, sales a business person, which
allows the flexibility to do the activities you
management; the ability to call and talk to makes me feel whole.quot;—
anyone at IDD headquarters from the
value and provides opportunities to use the
Chairman on down and ... using both sides of
talents you possess. It's a life that does not
my brain!“ Franchisee:
require you to choose between work and
Jan Bromberek, Illinois
Jeanne Grier
family, but allows you to fully enjoy both.
Franchisee, Ontario
As an INTERIORS by Decorating Den
business owner, you can take charge of your
life, set your own hours and establish your
own goals. You can be an independent
business owner, yet benefit from the
experience, support and tools of a widely
respected organization.
As an INTERIORS by Decorating Den
professional, you are in business for yourself,
not by yourself!
You can do more than have a good job.
You can design a great life!
4. INTERIORS BY DECORATING DEN IS CUSTOM DESIGNED
TO SATISFY YOU AND YOUR CLIENTS
Since 1969, INTERIORS by Decorating Den has grown to become the
world's premier interior decorating franchisor, and a leader in the home
furnishings industry. What's the reason for this growth? We offer a unique
concept that meets the needs both of our business owners and of their
decorating clients-- in-home consulting and shopping.
Business owners bring thousands of samples from top brand name
manufacturers directly to client homes and offices in our exclusive
ColorVan®. This mobile interior design showroom concept gives owners
the ability to sell an extensive selection of home furnishings without the
restrictions and expense of a retail location. It offers clients, many of whom
are busy two-career couples, the time-saving convenience of shopping right
in their own homes.
Join the hundreds of people who decided to take charge of their lives and
pursue their dreams by becoming independent business owners in the U.S.,
and Canada. They enjoy the satisfaction of having flexible lifestyles while
serving the custom decorating needs of thousands of satisfied clients each
year. How ever you look at it, INTERIORS by Decorating Den adds up to a
beautifully designed business.
Business owners bring thousands of
samples from top brand name
manufacturers directly to client homes and
offices in our exclusive ColorVan®.
Mobile interior design showroom concept
Thousands of samples from top brand name
manufacturers directly to client homes and offices
5. TRAINING & EDUCATION
Our training program is widely recognized as one of the
best available for interior decorators. When you become
an INTERIORS by Decorating Den business owner,
you will begin with a 45-day home study preparation
program. It introduces the basics of interior design
principles, home furnishings, product knowledge, sales
and marketing strategies, and business management
skills. Comprehensive two-week training
session at lifestyle university in our
New business owners attend our Professional
corporate headquarters.
Decorating and Sales School, a comprehensive two-
week classroom training session. PDSS is conducted at
Lifestyle University in our corporate headquarters in
Easton, Maryland. Here we truly get to know each
other. Our business is a people business: meeting,
interacting, sharing and serving. You will work with
your customers in the same way we work with you.
In addition, lifetime training is available to all
quot;We knew we could be good
INTERIORS by Decorating Den business owners. This
business partners because our
ongoing training program is designed to give updates on personalities and skills complement
new products and trends, and includes follow-up each other. INTERIORS by
Decorating Den completed the
Directions sessions and regional meetings. Sketching,
package. The terrific training,
In-Home Sales, Lifestyle Design, Furniture and the
supplier account set-up and
Executive Franchise Program are a few classes held at marketing plan allowed us to
our annual conferences and national training events. As accomplish in weeks what would
a result, our business owners possess the latest product have taken years on our own.quot;—
and design knowledge to share with their clients. Franchise partners:
Marisa Lupo & Luisa Maringola,
Canada
OUR COMPREHENSIVE TRAINING TURNS NATURAL TALENT INTO PROFESSIONAL REWARDS.
Do you have a quot;natural flairquot; for color and design? Do friends and family ask you for your decorating advice?
INTERIORS by Decorating Den can help you expand these abilities to include the knowledge and skills required
for an exciting decorating business.
6. ADVERTISING & PUBLIC RELATIONS
Through our exclusive Sync Interactive program,
business owners access, customize and order all of
their local advertising on-line. Every month,
advertising materials are updated, including local
newspaper ads and direct mail targeted to prime
customers in your exclusive marketing territory. you
will also benefit from our national advertising program
including Yellow Pages, TV commercials, and print
ads and articles in top publications such as:
• Woman's Day
• Better Homes and Gardens
• Traditional Home
• Good Housekeeping
• Southern Living
• Metropolitan Home
• House Beautiful
• Canadian House and Home
Our Public Relations Department builds our national
brand awareness through television and the publication
of feature stories and articles about INTERIORS by
Decorating Den. For example, our Dream Room
design contest has been featured in major home and
decorating magazines and photos of our business
owners' work have been seen by millions of viewers
worldwide on HGTV.
quot;INTERIORS by Decorating
Den provides us some of the
most wonderful four-color
advertising materials. I probably
get 90% of my customers from
YOU CAN'T DECORATE IF YOU DON'T HAVE CLIENTS.
them.quot;—
Franchisee:
WE HELP WITH YOUR MARKETING.
Mary Leben, Illinois
WE DESIGN THE MARKETING TOOLS YOU NEED TO BUILD A BEAUTIFUL BUSINESS.
7. MERCHANDISING
INTERIORS by Decorating Den offers a floor-to-ceiling
selection of quality products including custom window
treatments, furniture, wall and floor coverings, bedding
lighting and accessories. We are the quot;one-stopquot; shopping
source for complete custom design. We do this by
partnering with more than 100 of the top manufacturers in
home furnishings--names like Hunter Douglas, Hekman,
Kravet, Taylor King, and American Drew. As a business
owner, this extensive product selection gives you abundant
resources for any client, regardless of their decorating
project, lifestyle or budget.
Our business owners also enjoy the direct buying power of
the INTERIORS by Decorating Den network and have
access to suppliers not readily available to an independent
decorator. Other merchandising benefits of a franchise
OUR NATIONAL BUYING POWER GIVES YOU A VAST SELECTION OF TOP include:
NAMES WITH EXCLUSIVE PREFERRED SUPPLIER PROGRAMS.
• Automatic account set-up
• No inventory required
quot;I had always dreamed of owning my own business, but
• Special training events
never had pursued it. After learning more about
• quot;Winners Circlequot; incentive programs
INTERIORS by DecoratingDen--the support systems,
• Annual conference with supplier market
extensive supplier network and quality marketing pieces-- I
knew this was the right move to make.quot;—
• Product guarantees
• Exclusive Preferred Supplier Programs
Franchisee:
Mary Zimmerman, Allied ASID, Ohio
8. COMPUTERS & TECHNOLOGY
WE OFFER THE TECHNOLOGY TO KEEP DECORATING RESOURCES AT YOUR FINGERTIPS.
Today's world requires today's technology, and INTERIORS by
Decorating Den uses the latest technology to help our business
owners streamline business functions, communicate efficiently within
the organization, and keep up on all the current design trends. The
result is more time for client consultations and design!
Our Intranet system, DecoNet, enables business owners to
communicate on-line with other business owners as well as with
regional staff and corporate office personnel. There are also
accounting, business management software and on-line links to
suppliers.
Instant Communication…
Provides Instant Solutions.
In addition to these systems used within the INTERIORS by
Decorating Den organization, we also offer technological resources
to the general public. Our website, www.DecoratingDen.com is
rapidly becoming quot;The World's Most Exciting Website for the
Home!SMquot; It features popular items such as a quot;What's Your Style?quot;
decorating quiz, quot;Decorating Trendsquot; Reports, and dramatic
quot;Beautiful Roomquot; makeovers for every room. Best of all, prospective
clients can request appointments on-line.
quot;I recommend franchise ownership.
The training, corporate and regional
support, peer camaraderie and the
national and local PR programs are
invaluable.quot;—
Franchisee:
www.DecoratingDen.com
Lynne Lawson, Maryland
9. Ready to pursue your passion?
Do you love to decorate?
Do you love to help others?
Do you want to own your own business?
If you answered “yes” to these questions, then an
INTERIORS by Decorating Den franchise may be the
perfect business opportunity for you.
To follow your dream and explore your opportunity
further, contact your INTERIORS by Decorating Den
representative.
As an INTERIORS by Decorating Den
Professional, You are in Business for Yourself,
not by Yourself!
quot;Follow your heart and soul. search deep within
yourself and ask, quot;What can I do that I will
love?quot; Building a business is not easy, but if you
love what you are doing, it makes it so much
easier.quot;--
Franchisee:
Tonie Vander Hulst,
Allied ASID, California
10. World Headquarters
Decorating Den Systems, Inc.
8659 Commerce Drive
Easton, Maryland 21601
Toll free from U.S. and Canada 1-800-DEC-DENS (1-800-332-3367)
Email:decden@decoratingden.com
Visit: quot;The World's Most Exciting Website for the Home!SMquot;
www.DecoratingDen.com
The information provided herein is in summary form and is not intended as an offer to sell, or
the solicitation of any offer to buy a franchise. It is intended for information purposes and full
details are in the Uniform Franchise Offering Circular (UFOC).
