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Social Media As A Low Cost Marketing Tool
1.
(Social) Media Marketing
Dr. Mary Beth McCabe mbmccabe@sunmarketing.net
2.
Strategize Engage Revise
and Repeat Are you listening? Influence Measure
3.
4.
5.
6.
Linkedin(most professional)
7.
Twitter(real time)
8.
Blogs(more depth)
9.
Youtube(underrated)
10.
11.
Build community
12.
Sell products
13.
Serve your customer
14.
Support larger marketing
campaigns
15.
16.
Number of likes/shares
17.
Conversions (coupon downloads,
email sign-ups)
18.
Customer services and
sales handled
19.
Traffic to micro-site,
clicks on shared links
20.
21.
22.
Opinions
23.
Behind-the-Scenes access
24.
“Did you know”
trivia, company facts
25.
Trends
26.
27.
28.
Use people within
your organization who are understand how to put the customer first and who understand marketing and PR goals
29.
Enable collaboration
across departments
30.
Shared monitoring
and management to maximize budget and time spent
31.
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