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Mkt programs presentation paris mm

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National University
National University

This will be presented in Paris on June 22, 2014.

EducationBusinessNews & Politics
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An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace Dr. Ramon Corona Dr. Mary Beth McCabe National University June 22, 2014
NU Undergrad Concentration in Marketing • Required courses: • MKT 302a (required) • MKT 420-Consumer Behavior • MKT 430-Global Marketing • MKT 434-Marketing Research • MKT 443-Advertising • Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
NU Graduate Marketing Concentrations Marketing • 620 Consumer Behavior • 631 Global Marketing • 634 Market Research • 660 Strategic Marketing Simulation Mobile MKT/Social Media • 651 Mobile Marketing • 652 Adv. Mobile MKT Strategy • 653 Social Media • 654 Adv. Social Media for MKT • 655 Mobile MKT Social Media Project. This is where you build your actual mobile/social plan and present it.
Simulation Course Group awarded
Adjunct Faculty, Angie Johnson
Age of Marketing students Traditional Learners • 18-22 years • Away from home first time • Dormitory living • Onsite classes • Campus environment Adult Learners: National • 28-33 years • Working full time • Married with kids • Online, hybrid, online choice • Virtual campus
Length of MKT courses Semester/Quarter Classes • 10-16 weeks • Meet twice/three times weekly • Face to face with professor • Take 3-4 other classes • Competition for time Accelerated Programs • 4 weeks • Meet once weekly online or three times onsite • Choice of delivery • Intensive and demanding month focused on one class.
Benchmarking Peregrine scores
Peregrine Data Analysis • Undergraduate BBA exams • N=93 (sample size) • Marketing scores for all is lowest at 50.4 • Average is 39% for all online schools • Sub-categories we did very well, too. • Keep notes and books • Direct Measure
Your comments are welcome Please send comments to rcorona@nu.edu or mmccabe@nu.edu
Mkt programs presentation paris mm

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Mkt programs presentation paris mm

  • 1. An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace Dr. Ramon Corona Dr. Mary Beth McCabe National University June 22, 2014
  • 2.
  • 3. NU Undergrad Concentration in Marketing • Required courses: • MKT 302a (required) • MKT 420-Consumer Behavior • MKT 430-Global Marketing • MKT 434-Marketing Research • MKT 443-Advertising • Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
  • 4. NU Graduate Marketing Concentrations Marketing • 620 Consumer Behavior • 631 Global Marketing • 634 Market Research • 660 Strategic Marketing Simulation Mobile MKT/Social Media • 651 Mobile Marketing • 652 Adv. Mobile MKT Strategy • 653 Social Media • 654 Adv. Social Media for MKT • 655 Mobile MKT Social Media Project. This is where you build your actual mobile/social plan and present it.
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  • 8. Age of Marketing students Traditional Learners • 18-22 years • Away from home first time • Dormitory living • Onsite classes • Campus environment Adult Learners: National • 28-33 years • Working full time • Married with kids • Online, hybrid, online choice • Virtual campus
  • 9. Length of MKT courses Semester/Quarter Classes • 10-16 weeks • Meet twice/three times weekly • Face to face with professor • Take 3-4 other classes • Competition for time Accelerated Programs • 4 weeks • Meet once weekly online or three times onsite • Choice of delivery • Intensive and demanding month focused on one class.
  • 10.
  • 12. Peregrine Data Analysis • Undergraduate BBA exams • N=93 (sample size) • Marketing scores for all is lowest at 50.4 • Average is 39% for all online schools • Sub-categories we did very well, too. • Keep notes and books • Direct Measure
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  • 18. Your comments are welcome Please send comments to rcorona@nu.edu or mmccabe@nu.edu