The Power of Personal Connections: Using Linked In and Facebook to enhance your corporate and personal brand.

1. The Power of
Personal Connections*:
&
* Plus, 50 Fabulous Free websites to help
you do things faster, better cheaper.
Presented by:
MAB Advertising Inc.
515 N. State St.
Suite 1700
Chicago, IL 60654
06/25/09

4. Why use
• Largest B2B social network: founded in 2003; 42M members;
1new member per second; 50% outside US
• All Fortune 500 represented; over 4M small businesses
• Increase visibility, improve Google page rank & search engine results
• Increase connectability: locate people from your past, present & future
• Research companies & people (staff movement, hiring turnover, job
descriptions)
• Give and get—ask questions, answer questions, write recommendations
• Promote yourself and your business with added apps, website, blog visibility
• Scope out the competition, potential customers and employers
• Keep track of job movement and people within your network

5. Maximize Your Experience
• Must Do! Strive for 100% complete profile (click “complete profile” button
to see how complete your profile is: follow instructions to get to 100%)
• Must Do! Use the “professional headline” for more than your current title:
use it to describe yourself (see Basic Information section)
• Should Do! Use “current status” (AKA “Facebook” field) to raise your
professional profile: e.g.: what are you working on?, what are you reading?,
what are you attending?…Current status updates appear in your network’s
email updates
• Make your profile and work experience as complete as possible: it will
bring more potential connections to your attention
• Your LinkedIn profile should complement your resume, not duplicate it;
what do you want people to know “behind” your resume?
• Must Do! If you’re a business owner, create a business page for your
business NOW; it increases business’ credibility & visibility

6. Maximize Your Experience
• Must Do! Edit your public profile URL to your name; add this URL
as a hyperlink to your email signature: people you email can instantly
look you up
• Add your websites and blogs to website listings: list up to three
(you could also list causes you are involved in)
• Applications add functionality and visibility to your profile: select ones
you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but
choose what works for you and your business)
• Give and get recommendations strategically: however, do not give
recommendations that you would not give in “real life”
• Join groups that will complement both your professional and
personal interests
• Ask questions when you are trying to solve a problem or find a solution:
particularly if you are looking for something specific

7. Some Stats @
• Largest social network in the world, 4th most visited website
• Privately owned and operated, founded in 2004 by Mark Zuckerberg, while he
was a student at Harvard
• Over 200 million active users around the world; more than 100M users log on
each day; fastest growing demographic is 35+; 70% of users outside US; 30M
current mobile users; mobile users are 50% more active than non-mobile users
• Average user has 120+ friends, more than 4 billion minutes per day spent on
Facebook (worldwide), 30M+ update page at least once a day
Sources: Compete.com 06/17/09,Facebook/MySpace/Twitter

8. Why Join ?
• Network with friends, colleagues, customers and potential customers
• MUST DO! Register your customized personal username NOW!
It will boost your Google rank (register your vanity url NOW!
Once you register for it, it is yours forever! You might want to add
it to your email signoff, if you use FB frequently)
• Create Groups and Fan Pages for your business; provide links to your
business; find complementary groups to promote your business
• MUST DO! Publicize events to your network and groups
• Upload photos, videos, and websites
• Design applications to promote your business

9. My Lucky Strike Extra!
The Fast Fifty Websites* that
will help you do things faster,
better and cheaper
(*and they are almost all free!)

10. google.com/alerts
Google might take over the world!
They have free apps galore that can help your
business immensely. These are just a couple
of the best…
stay on the lookout for Google Wave!
What are they saying about you on the web?
Track it and your competitors…

11. google.com/adwords
What are the
hot words
on the web
right now?

12. google.com/analytics
How does your
website rate?

13. google.com/trends
What are the hot
topics right now?
Use this app to make
your blog rank higher,
your website more
relevant…

14. google.com/reader
Keep all the blogs you
follow in one place; sort
and save functions very
helpful

15. dimdim.com
Free web-
conferencing and
audio bridge for up
to 20 people

16. websitegrader.com
Free SEO tool: easy to
use and understand;
also has facebook
and twitter graders;
How does your
website score against
your direct
competition?
This will tell you and
tell you exactly how
to improve your
score.

17. instapaper.com
Save web pages you
want to read but
don’t have time to
now in one central
place!
Read later icon in
toolbar…

18. tinyurl.com
Create short URLs with one
click: indispensable for FB
and Twitter: add app to
toolbar

19. hetemeel.com
Personalize
pictures to send
or use in presentations:
fun but functional

20. imagechef.com
Similar to
hetemeel;
great time waster

21. “Getting Things Done”
Davidandco.com:
David Allen’s
process: GTD
The god of productivity
gurus…his email
management ideas are
gold…

22. 43folders.com
A David Allen disciple:
great productivity
tips and tricks

23. thefourhourworkweek.com
For those of you
who love Tim
Ferriss, or really
hate him; either
way he’s
interesting and
provocative, and
urges us not to
waste our personal
time and
resources

24. Get the equivalent of a
graduate degree in
itunesu.com anything…Classes available
for download on any subject
from some of the best
universities in the world

25. Keep track of
what’s hot around
the world: great
Trendhunter.com free reports on
worldwide trends

26. charlesandmarie.com
My favorite
shopping site:
their Soupe du
Jour: a product
offered for only
one day, is
fabulous

27. Need I say more?
Can any woman
bagsnob.com have too many
handbags?

28. Integrated
personal money
mint.com management site

29. For those of us
who prefer snark
someecards.com to sincerity.

30. A government site
that actually
trademarksearch.com works.

31. Logos, logos and
more logos brandsoftheworld.com

32. Save paper: print
only what you
Printwhatyoulike.com want from a web
page

33. Productivity tools
and tricks:
lifehacker.com particularly
involving
technology

34. Good advice for
those of us over-
zenhabits.com scheduled, over-
worked people

35. Stay up to date on
what’s going on in
social media, and
mashable.com it changes daily

36. Give yourself a gift and listen to
at least one TED talk a week.
ted.com Share on Facebook and LI, share
your favorites with friends and
colleagues

37. presentationzen.com
Stuck with
powerpoint? At
least try not to
suck so This will
help your
presentations not
suck quite so
badly

38. findsounds.com
Free SFX. Can be
used in ppt!

39. visualthesaurus.com
Note: trial is free,
website is not. If
you write, you’ll
love it

40. thesaurus.com

41. clichefinder.com
Sometimes that
cliché is right on
the tip of your
tongue…find it
here

42. smartbriefentrepreneurship.com
Links to the best
articles for
entrepreneurs.
Many other smart
brief editions
available.

43. See what other
people find
digg.com interesting on the
web and vote
yourself

44. A huge
timewaster, but
stumbleupon.com loads of fun

45. groupon.com
Great deals, if
enough folks sign
up

46. tripadvisor.com

47. Set up alerts based
on your own
iltrafficalert.com schedule and
route

48. opentable.com

49. A somewhat
dailybeast.com snarkier CNN.
Good columnists
that you won’t find
elsewhere

50. An aggregator of
great information
alltop.com on almost any
topic. Try here
first rather than
wikipedia…

51. Gossip, gossip,
pagesix.com gossip.

52. Shameless plug:
facebook watch for the next
NWE seminar on
FB and twitter…

53. Shameless plug:
our next series will
twitter be on why twitter
you want to tweet!