This was my final presentation for a business intelligence certification program at SAIT Polytechnic.

1. BI Solution
Adventure Works
Presented by Mariam Fatima

2. Brief Background
• Adventure Works is rapidly growing multinational company with a
core business of bicycle manufacturing
• Customers are spread out in over 6 countries
• Have 2 sales channels … Internet & Reseller
• Our focus is the Reseller Sales Channel

3. Problem Statement
• Lack of IT infrastructure to support timely reporting to various key business leaders &
Information seekers
• Ineffective Sales planning and forecasting
• Undefined sales territory responsibilities due to poor information retrieval time and
process
• Poor stocking prediction by the production department, lead to high manufacturing cost
• Unable to calculate Customer and Product Profitability

4. Solution
BI Implementation

5. BI Road Map
Gathering
Business
Requirements
Dimensional
Modeling
Extract,
Transfer &
Load
OLAP (Cube
Analysis)
Reporting,
Dashboards,
Sharepoint

6. Tools
SQL
SSIS
SQL
SSAS
SQL
SSRS

7. Key Performance Indicators
Increase Reseller Sales by
10 %
Increase Active Customers
count by 24%
Decrease Employee Turnover
by
5%

8. Dimensional
Modeling

9. Extract
Transform
& Load

10. OLAP
CUBE

11. Analytics
$0.00
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$14,000,000.00
Total
$161,794.33
$13,399,243.18
$386,013.16
$2,091,011.92
Reseller Category Sales By Year
CY 2008 - Accessories CY 2008 - Bikes
CY 2008 - Clothing CY 2008 - Components
$258,712.93
$579,308.71
$26,492,684.38
$4,713,672.15
$29,358,206.96
$3,849,853.34
$342,202.72
$10,451,490.22
$1,642,327.69
$679,070.07
Top 10 Best Seller Products by
Sales
Helmets
Jerseys
Mountain Bikes
Mountain Frames
Road Bikes
Road Frames
Shorts
Touring Bikes
Touring Frames
Wheels

12. Analytics
$0.00
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
CY 2005 CY 2006 CY 2007 CY 2008
Reseller Sales By Region By Year
Total
Corner Bicycle Supply
Excellent Riding Supplies
Fitness Toy Store
Health Spa, Limited
Latest Sports Equipment
Outdoor Equipment Store
Retail Mall
Thorough Parts and Repair Services
Totes & Baskets Company
Vigorous Exercise Company
$787,773.04
$853,849.18
$727,272.65
$730,798.71
$724,299.64
$746,317.53
$799,277.90
$740,985.83
$816,755.58
$841,908.77
TopTen Reseller Clients

13. Analytics
Apri
l
Aug
ust
Dec
emb
er
Febr
uary
Jan
uary
July
Jun
e
Mar
ch
May
Nov
emb
er
Oct
ober
Sept
emb
er
Total $4,9 $9,3 $7,3 $6,9 $3,6 $5,5 $6,4 $5,7 $8,4 $8,8 $4,9 $8,0
$0.00
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
$9,000,000.00
$10,000,000.00
Reseller Sales by Month
FY Q1 FY Q2 FY Q3 FY Q4
Total $23,000,069.49 $21,189,211.10 $16,438,214.65 $19,823,101.73
$0.00
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
Reseller Sales By Quarter

14. Dashboards

15. Video Dashboard

16. Future Goals

17. “
”
Business Intelligence…
Better Decisions Faster
Thank you!