4. Different vs. Difference
o We want to be famous for your success. To do that, we promise
we will spend more time with your brand than ours.
o The more homogenised advertising companies become, the
more desperate they are to differentiate from their competitors.
o Agencies are spending so much time on their own business, they
are forgetting their clients business.
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6. Creativity is core
o We are creatively biased, not because it looks nicer, but
because it works better.
o Creative advertising is remembered and so does not have to be
repeated so often. It offers a higher return on investment.
o Our creativity makes you more money.
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8. Successful agencies
o Without question the best agencies in the world are owner
operated.
o Our future reputation depends on the work we produce now.
o The more it matters to us, the more effective it will be for you.
8
9. Experience on some of the biggest
brands, in the most competitive markets
on earth.
12. Gap analysis
o CEE offers two choices to regional advertisers.
o Traditional network agencies
• Who with few exceptions, produce lacklustre advertising for aligned
network business.
• Conformity, rather than creativity is their reason for being.
o Local independents
• Built around big local personalities.
• Lack the discipline of the multinationals and the work can be
parochial.
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14. How we work:
Creative, Open, Collaborative & Effective
1. Analyse: 2. Synthesise: 3. Visualise:
Information Distillation Amplification of
exchange and and creative agreed creative
interrogation interpretation interpretations
You prov ide us with an We sy nthesise the We dev elop one, two or
analy sis of the m arketing inform ation into a m ay be three cam paigns
problem . v ariety of v ery rough for further discussion
creativ e directions before dev eloping the
We interrogate y ou in
final route.
order to fully understand We discuss these with y ou
and agree which we
We agree a brief.
believ e will be m ost
effectiv e
10 + 10
working days 14
15. How it works for you.
o You are involved at every step of the way.
o You will see work that looks like advertising very early on.
o Greater choice which helps clarify thinking.
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17. What we are looking for
o A view that advertising is the one competitive advantage left.
o An understanding that our relationship is a marriage. For better
or for worse.
o A long term view.
o Remuneration based on performance.
o Approval and involvement at the highest level.
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19. In summary
o An agency purpose built for modern business realities.
o Hullabaloo is an agency that puts your problems first.
o As owners, our reputation is based only on your success.
o Creativity of an independent with the discipline of a
multinational.
o A belief that CEE deserves a world class agency.
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21. Tim Hennessy – managing partner
After 6 year s with Allen, Br ady and Mar sh in London,
Tim developed a passion for tr avel and set out to see
the wor ld cour tesy of Lowe, J.Walter Thompson,
BBDO and GGK.
He has lived and wor ked in the UK, Canada, Austr alia,
Poland, Russia, V ietnam, China and the Czech Republic.
Befor e star ting Hullabaloo he was the Regional CEO of
Lowe for Centr al Eur ope, Russia, Gr eece and Tur key.
Pr ior to that r an Lowe’s oper ation acr oss the thr ee
agencies that make up Gr eater China.
His past has included time with BBDO, r unning
M oscow’s lar gest agency; JWT in Austr alia and
Poland; and as a founding member of the GGK gr oup
in Centr al Eur ope.
He has wor ked with Unilever , Coca-Cola, Gillette,
M ar s, Pepsi, Nestle, Shell, HSBC, InBev, SABMiller and
M azda, amongst other s
22. Martyn Cox – managing partner
M ar tyn is an Austr alian who developed a deep
love affair with cr eative adver tising as a
Gr aduate Tr ainee at DDB in Austr alia.
He has since wor ked in r egional r oles at
J.Walter Thompson, wher e he managed the
Shell business acr oss South Asia.
And Lowe, wher e he was r esponsible for the multi-
mar ket management of both Fanta and Electr olux out
of Bangkok.
Befor e star ting Hullabaloo he was Gr oup Managing
Dir ector of the 120 per son Lowe Gr oup in Czech
Republic.
He has wor ked with Unilever , Coca-Cola, Nestle,
Tesco, Electr olux, InBev, Cadbur y and Shell, amongst other s.
23. Jiri Pleskot – creative partner
Jir i is Czech, and was lucky enough to find himself a
pr otégé of Michal Conr ad at Leo Bur nett. As Cr eative
Dir ector of the Pr ague Agency he r egister ed number 9
in The Gunn Repor t 2004.
The only Centr al Eur opean agency ever to do so.
He has won awar ds at all of the major festivals
including Cannes, New Yor k Festival, One Show and D&AD.
He has wor ked with P&G, Phillip Mor r is, O2, Coca-
Cola, Nestle, InBev, Tesco, SABMiller and Panasonic
amongst other s.
