1. Social Media Barometer
NCPRSA
PR and
Marketing
Seminar
Martin Waxman
November 15, 2012
© 2012 Martin Waxman. All rights Reserved.
@martinwaxman #NCPRSA

2. Good to meet you IRL
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3. Search me…
Ontogeny recapitulates phylogeny
Is semantic search
the end of
serendipity?
@martinwaxman #NCPRSA

4. The new generation gap
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5. I’d like that to go
Mobility means never having
to say you can’t reach me
@martinwaxman #NCPRSA

6. The face of new media
We do the programming
but we don’t get paid
@martinwaxman #NCPRSA

7. Digital first communications
Beyond publicity…
Time for PR to lead
@martinwaxman #NCPRSA

8. …putting things in focus
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9. How we get there
1. Strategy
2. Training
3. Content
@martinwaxman #NCPRSA

10. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #NCPRSA

11. @martinwaxman #NCPRSA

12. Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
@martinwaxman #NCPRSA