This document discusses how automated trading can improve performance for online display publishers. It notes that automated trading captured 50% of revenue at a much lower cost of sales compared to direct sales. This led to additional margin for publishers while still allowing them to access new market opportunities. The document advocates that automated trading is key for publishers to access additional revenue streams and markets as mobile and video alone will not be enough to sustain their businesses long-term.

1. Presentation: Publisher Market
Date: Q1 2013
Automated Trading: Improve performance of display

4. Presentation: Publisher Market
Date: Q1 2013

5. Presentation: Publisher Market
Date: Q1 2013
Wind of change

7. ― Steve Jobs

8. TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

11. What happened???

13. $81M
$680M
$400M
$3100M
$1300M
$750M

14. PROMISS
Adspend Publisher

15. REALITY
Adspend Publisher

16. GOAL
Adspend Publisher

17. FUTURE
Adspend Publisher

19. cannibalize yourself, before
someone else will

20. REVENUE PER SOURCE
0%
20%
40%
60%
80%
100%
2009 2010 2011 2012
Automated Direct sales

21. PREMIUM REVENUE
4 8 6%

22. So we didn’t cannibalize?

26. ADDITIONAL MARGIN

27.  More revenue
 At lower cost of sales (50%!)
 New market opportunities
AUTOMATED TRADING
 But still……

33. ONLINE ADSPEND
4%

35. DISPLAY MARKET

36. Mobile is not gonna save your
business

37. Video is not gonna save your
business

38. SO… WHAT CAN?

40. Presentation: Publisher Market
Date: Q1 2013

41. Presentation: Publisher Market
Date: Q1 2013

67. Additional markets

70. TMG

74. 220%
17% 9% 20%
Denmark Turkey France UK
Uplift
Uplift