Integrated marketing campaign to finance and create awareness in public school programs through peering with major retailers.

1. Integrated Marketing Campaign 2008-2009
Art Director | Graphic Designer | Production Artist
Client: schoolPAX | Loyalty Exchange Partners, NYC, NY
Concept: “Fundraising Made Easy”
“Turn Routine Shopping Into Everyday Fundraising”
Objective: Drive enrollment in public school fundraising program by reaching out to families, community and school administrators via
direct mail, email, interactive channels, in-school and in-store promotions. Partner companies include: Foot Locker, Subway®
Restaurants, Verizon Wireless, Travelocity and 1-800-FLOWERS.com.
Page 2: Brochure/Self-mailer
Page 3: Advertorial Booklet
Page 4: Seasonal Newsletter
Page 5: Targeted Email Blasts
Page 6: schoolPAX Website Homepage
Page 7: schoolPAX SuperShopper Sweepstake Homepage
Page 8: SuperShopper Support Collateral
Martin Shaw Design & Creative Services
632 East 11th St., #33, NYC, NY 10009
917.658.0138 | 212.475.5772
info@martinbranchshaw.com

2. Page 2: Brochure/Self-mailer (26” by 6”, trifold, 4 color, includes BRC)

3. Advertorial Booklet, 8.25” by 3.66”, 8 pages, 4 color w/bleed, inserts into #10 outer envelope: Page 3

4. Page 4: Seasonal Newsletter, 8.5” by 11”, 4 pages, 4 color w/bleed

5. Targeted email blasts (links to enrollment portal on schoolPAX Homepage): Page 5

6. Page 6: schoolPAX Website Homepage; promotes program enrollment, offers free download of program collateral including: web banners, customized print
letter templates, email templates and 4 color partner posters.
Additional schoolPAX programs include an “Eat Fresh and Earn For Your School” Point of Purchase promotion for Subway® Restaurants and a
nationwide, $10,000 SuperShopper Sweepstake.