The document provides an overview of Revision3, an online television network for new media consumers. It discusses:
1) Revision3's original HD programming reaches over 42 million monthly views across various devices and platforms.
2) Revision3 targets the new generation of digital native consumers who have abandoned traditional TV and spend more time with online/mobile content and social interaction.
3) Revision3's core programming focuses on technology, entertainment, internet culture, and how-to topics presented by expert hosts with strong connections to their audiences.
2. Market: Video Transitions Create Huge Value Revision1: Constrained Distribution Broadcast Networks (1950 – 1980) Revision2: Increased Supply, Finite Channel Space Cable Networks (1980 – 2005) Revision3: Infinite Supply, Barriers Eliminated Internet Networks
3. About Revision3 Online television for the New Media consumer Original HD Programming Over 42 million monthly views 12.5 Million Unique Viewers Anywhere, anytime, any device, any service Unique Sponsorship Model = Social Influence Marketing
6. Use technology to share information and opinions with their communities
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8. Reaching an Elusive Audience 95.9% - Male 48.8% - 12-24 72.3% - 18-34 78.1% - Have some college or higher education 81.4% - Spend more time with Internet/Digital content than TV content. Sources: Revision3 Viewer Survey, Summer 2010
9. Reaching Technology Enthusiasts Have 3+ HH Computers Are advanced computer users Frequently give friends advice about what technology products to buy/try 81.5%90.3%80% Sources: Revision3 Viewer Survey, Summer 2010
10. Watching Video On The Best Screen Available 49.2% 65.6% 28.4% 40.4% On a PC/Mac in a window On a PC/Mac full screen On a Mobile Device (Cell Phone, iPod, Zune, PSP, etc.) On a TV or large display Sources: Revision3 Viewer Survey, Summer 2010
14. Users Shifting to Web Video Consumers exposed to online video advertising were 28% more likely to visit the brand site and nearly twice as likely to conduct a trademark search, compared to those exposed to display advertising.1 Consumers are 47% more engaged in ads that run in online video compared to traditional TV.2 28% 47% Sources: 1Comscore & .Fox Networks, 2010; 2Simmons Research
15. Unique In-Show Sponsorship Model Trusted Hosts Deliver Sponsorship Message Within The Show Delivering Key Messaging points interlaced with graphical/video assets provided by sponsor Stays within the tone, cadence and pacing of the show Sponsorship is integrated to become part of the content Leverage strong connection between the hosts and the audience Minimal Clutter/High SOV Around Sponsor Messaging Each show 1 to 3 sponsors, depending on the length Effective format that resonates with audience
16. Revision3 Sponsorship Opportunities Standard Online (IAB) Display Inventory Dynamic Ad Inserts :15 Pre-Rolls :30 ad Post-Rolls Lower 1/3 Flash overlays Customized Host Endorsement and Product Placement Endorsement from a trusted host Integration into the show Minimal production cost Branded Entertainment Custom Programming - Shows and segments
17. Dedicated Viewers Of Revision3 viewers watch the entire episode of their favorite Revision3 show 91.8% 8.1% 94.7% 23.8% Watch episodes multiple times Consider the recommendations of Revision3 show hosts as helpful or highly influential Watch Revision3 shows with family and friends
18. Loyal and Engaged Viewers Unaided recall of at least 1 Revision3 advertiser Unaided recall of 3 or more Revision3 advertisers Purchased a product or service from a Revision3 advertiser 99.6% 91% 55.7% Sources: Revision3 Viewer Survey, Summer 2010
19. New Talent with Large Communities 63 Million Total Views 100 Million Total Views 319 Million Total Views
23. Strong Support From Major Brands US Air Force Anheuser-Busch Activision Ask.com Citrix Adidas Adobe Axe Coors Intel Dell EA Dolby Dice HP Dr. Pepper HBO Fox NVIDIA Nokia Klondike Ford GoDaddy Microsoft Netflix NHTSA G4 Panasonic Patron PS3 SanDisk Qualcomm Sega Old Spice Sony Starz Zune Squarespace Unilever Verizon Virgin America Walt Disney WB XBOX360 Ubisoft