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PRESENTATION FOR:Future of Television Tour 2011 David Prager March 09, 2011
Market: Video Transitions Create Huge Value Revision1: Constrained Distribution					Broadcast Networks (1950 – 1980) Revision2: Increased Supply, Finite Channel Space					Cable Networks (1980 – 2005) Revision3:  Infinite Supply, Barriers Eliminated Internet Networks
About Revision3 Online television for the New Media consumer Original HD Programming Over 42 million monthly views 12.5 Million Unique Viewers Anywhere, anytime, any device, any service Unique Sponsorship Model = Social Influence Marketing
New Media Consumer New generation of consumers have abandoned traditional TV and media Digital natives Hyper-connected users Mobile devices, PCs and gaming consoles On demand lifestyle Information, interaction & entertainment 24/7 Text based content Video content Communication Social interaction ,[object Object]
Actively choose content that fits their passions
Use technology to share information and opinions with their communities
Amplified spheres of influence -- Blogs, Social Networks, Chat, Forums, Twitter,[object Object]
Reaching an Elusive Audience 95.9% - Male 48.8% - 12-24 72.3% - 18-34 78.1% - Have some college or higher education 81.4% - Spend more time with Internet/Digital content than TV content. Sources:  Revision3 Viewer Survey, Summer 2010
Reaching Technology Enthusiasts Have 3+ HH Computers Are advanced computer users Frequently give friends advice about what technology products to buy/try 81.5%90.3%80% Sources:  Revision3 Viewer Survey, Summer 2010
Watching Video On The Best Screen Available 49.2% 65.6% 28.4% 40.4% On a PC/Mac in a window On a PC/Mac full screen On a Mobile Device (Cell Phone, iPod, Zune, PSP, etc.) On a TV or large display Sources:  Revision3 Viewer Survey, Summer 2010
Revision3 Overview http://bit.ly/Rev3_NetworkSizzle_Feb2011 http://videos.revision3.com/revision3/creatives/ProductPlacements/rev3-networksizzle-2011.m4v
Market: Ad Dollars Accelerating into Professional Video Total TV Ad Spend $200B Source: eMarketer, Forrester, The Diffusion Group
Traditional Model: Shotgun MassMedia Approach(High cost, low return) Revision3 Model:  Low Budget &Target Approach (Low cost, higher return) $$$ $ Broad Reach Target Audience VS. Target Audience Broad Reach Laser Target Your Core Audience
Users Shifting to Web Video Consumers exposed to online video advertising were 28% more likely to visit the brand site and nearly twice as likely to conduct a trademark search, compared to those exposed to display advertising.1 Consumers are 47% more engaged in ads that run in online video compared to traditional TV.2 28% 47% Sources: 1Comscore & .Fox Networks, 2010; 2Simmons Research
Unique In-Show Sponsorship Model Trusted Hosts Deliver Sponsorship Message Within The Show Delivering Key Messaging points interlaced with graphical/video assets provided by sponsor  Stays within the tone, cadence and pacing of the show Sponsorship is integrated to become part of the content Leverage strong connection between the hosts and the audience Minimal Clutter/High SOV Around Sponsor Messaging Each show 1 to 3 sponsors, depending on the length Effective format that resonates with audience
Revision3 Sponsorship Opportunities Standard Online (IAB) Display Inventory  Dynamic Ad Inserts :15 Pre-Rolls :30 ad Post-Rolls Lower 1/3 Flash overlays Customized Host Endorsement and Product Placement Endorsement from a trusted host Integration into the show Minimal production cost Branded Entertainment Custom Programming - Shows and segments
Dedicated Viewers Of Revision3 viewers watch the entire episode of their favorite Revision3 show 91.8% 8.1% 94.7% 23.8% Watch episodes multiple times Consider the recommendations of Revision3 show hosts as helpful or highly influential Watch Revision3 shows with family and friends
Loyal and Engaged Viewers Unaided recall of at least 1 Revision3 advertiser Unaided recall of 3 or more Revision3 advertisers Purchased a product or service from a Revision3 advertiser 99.6% 91% 55.7% Sources:  Revision3 Viewer Survey, Summer 2010
New Talent with Large Communities 63 Million Total Views 100 Million Total Views 319 Million Total Views
Product: Scalable, Unique Model
Revision3 Distribution Anysource Amazon Blinx Dailymotion Divx Connected Blip.tv Break Clearleap CNET Howcast Hulu mefeedia Metacafe Miro Next.tv Intercast iTunes MySpace Roku Pyro.tv Revver Sling Sevenload Stitcher TiVo Transpera Viddler Virgin America Vuze zvue Yahoo!  YouTube Webcastr Zune

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Revision3 presentation

  • 1. PRESENTATION FOR:Future of Television Tour 2011 David Prager March 09, 2011
  • 2. Market: Video Transitions Create Huge Value Revision1: Constrained Distribution Broadcast Networks (1950 – 1980) Revision2: Increased Supply, Finite Channel Space Cable Networks (1980 – 2005) Revision3: Infinite Supply, Barriers Eliminated Internet Networks
  • 3. About Revision3 Online television for the New Media consumer Original HD Programming Over 42 million monthly views 12.5 Million Unique Viewers Anywhere, anytime, any device, any service Unique Sponsorship Model = Social Influence Marketing
  • 4.
  • 5. Actively choose content that fits their passions
  • 6. Use technology to share information and opinions with their communities
  • 7.
  • 8. Reaching an Elusive Audience 95.9% - Male 48.8% - 12-24 72.3% - 18-34 78.1% - Have some college or higher education 81.4% - Spend more time with Internet/Digital content than TV content. Sources: Revision3 Viewer Survey, Summer 2010
  • 9. Reaching Technology Enthusiasts Have 3+ HH Computers Are advanced computer users Frequently give friends advice about what technology products to buy/try 81.5%90.3%80% Sources: Revision3 Viewer Survey, Summer 2010
  • 10. Watching Video On The Best Screen Available 49.2% 65.6% 28.4% 40.4% On a PC/Mac in a window On a PC/Mac full screen On a Mobile Device (Cell Phone, iPod, Zune, PSP, etc.) On a TV or large display Sources: Revision3 Viewer Survey, Summer 2010
  • 11. Revision3 Overview http://bit.ly/Rev3_NetworkSizzle_Feb2011 http://videos.revision3.com/revision3/creatives/ProductPlacements/rev3-networksizzle-2011.m4v
  • 12. Market: Ad Dollars Accelerating into Professional Video Total TV Ad Spend $200B Source: eMarketer, Forrester, The Diffusion Group
  • 13. Traditional Model: Shotgun MassMedia Approach(High cost, low return) Revision3 Model: Low Budget &Target Approach (Low cost, higher return) $$$ $ Broad Reach Target Audience VS. Target Audience Broad Reach Laser Target Your Core Audience
  • 14. Users Shifting to Web Video Consumers exposed to online video advertising were 28% more likely to visit the brand site and nearly twice as likely to conduct a trademark search, compared to those exposed to display advertising.1 Consumers are 47% more engaged in ads that run in online video compared to traditional TV.2 28% 47% Sources: 1Comscore & .Fox Networks, 2010; 2Simmons Research
  • 15. Unique In-Show Sponsorship Model Trusted Hosts Deliver Sponsorship Message Within The Show Delivering Key Messaging points interlaced with graphical/video assets provided by sponsor Stays within the tone, cadence and pacing of the show Sponsorship is integrated to become part of the content Leverage strong connection between the hosts and the audience Minimal Clutter/High SOV Around Sponsor Messaging Each show 1 to 3 sponsors, depending on the length Effective format that resonates with audience
  • 16. Revision3 Sponsorship Opportunities Standard Online (IAB) Display Inventory Dynamic Ad Inserts :15 Pre-Rolls :30 ad Post-Rolls Lower 1/3 Flash overlays Customized Host Endorsement and Product Placement Endorsement from a trusted host Integration into the show Minimal production cost Branded Entertainment Custom Programming - Shows and segments
  • 17. Dedicated Viewers Of Revision3 viewers watch the entire episode of their favorite Revision3 show 91.8% 8.1% 94.7% 23.8% Watch episodes multiple times Consider the recommendations of Revision3 show hosts as helpful or highly influential Watch Revision3 shows with family and friends
  • 18. Loyal and Engaged Viewers Unaided recall of at least 1 Revision3 advertiser Unaided recall of 3 or more Revision3 advertisers Purchased a product or service from a Revision3 advertiser 99.6% 91% 55.7% Sources: Revision3 Viewer Survey, Summer 2010
  • 19. New Talent with Large Communities 63 Million Total Views 100 Million Total Views 319 Million Total Views
  • 21. Revision3 Distribution Anysource Amazon Blinx Dailymotion Divx Connected Blip.tv Break Clearleap CNET Howcast Hulu mefeedia Metacafe Miro Next.tv Intercast iTunes MySpace Roku Pyro.tv Revver Sling Sevenload Stitcher TiVo Transpera Viddler Virgin America Vuze zvue Yahoo! YouTube Webcastr Zune
  • 23. Strong Support From Major Brands US Air Force Anheuser-Busch Activision Ask.com Citrix Adidas Adobe Axe Coors Intel Dell EA Dolby Dice HP Dr. Pepper HBO Fox NVIDIA Nokia Klondike Ford GoDaddy Microsoft Netflix NHTSA G4 Panasonic Patron PS3 SanDisk Qualcomm Sega Old Spice Sony Starz Zune Squarespace Unilever Verizon Virgin America Walt Disney WB XBOX360 Ubisoft