Martha Tilaar Group is one of leading Indonesia cosmetic companies who ready to expand its business globally.

1. LOCAL WISDOM
GO GLOBAL>>

2. corporate overview
Section 1

3. vision
local wisdom
go global
To be one of the world’s leading
companies in cosmetics and spa
industry with natural nuances and
eastern values through product
innovation and modern
technology to optimize added
value to stakeholders
mision
To be Top 3 in
Indonesian cosmetics
and spa industry
To be one of Asia
Pacific players in
cosmetics and spa
industry

4. overview of marthatilaargroup
Business Group Manufacturing &
Marketing
Distribution Group Services
PT. Martina Berto Tbk.
(Manufacturer &
Marketing)
PT. SAI Indonesia
(Indonesia)
PT. Martha Beauty
Gallery (Educational)
Eastern Beauty
Heritage Sdn. Bhd.
(Malaysia)
PT. Cantika Puspita
Pesona (Franchise
Management for Spa)
Eastern Beautipelago
Pte. Ltd. (Singapore)
PT. Creative Style
(Advertising Agency)
PT. Cedefindo (Toll
Manufacturer)
Companies
Martha Tilaar Group (MTG) was founded in 1970 by DR. Martha
Tilaar by opening a beauty salon at the garage of her father’s house
Now, MTG has been becoming an integrated and world-class beauty
provider with operation supported by its four main businesses

5. profile of the founder
DR. Martha Tilaar requires little
introduction in Indonesia because
her popularity as an icon of
Indonesian successful woman
entrepreneur
DR. Martha Tilaar is well known for
her enthusiasm of traditional
Indonesian herbs
As a result of her lifetime
achievement, DR. Martha Tilaar
continues to receive numerous
honors and awards, both for her
entrepreneurship and social activist
She is often sought to lecture at
management and business meeting
throughout the world

6. natural eastern value
innovation & technology
Nature of a person’s
beauty is like a flower
that bursts each of its
unique heavenly spirit
from within,generating
a perfect outer
elegance and
energizing the
surrounding.
The Indonesian
archipelago is
enriched with various
flourishing flora that
is mutually
integrating with the
exotic cultures and
ancient civilizations.
Modern technology
usage supports the
experts in pouring any
various ideas and
innovations to create
a design and high
quality cosmetic
products that
hygienic.

7. 4 pillars of martha tilaar group
BEAUTY
green1
BEAUTY
education3
BEAUTY
culture2
EMPOWERING
woman4

8. culture and philosophy
Disiplin (Discipline)
Jujur (Honesty)
Inovatif (Innovative)
Tekun (Diligent)
Ulet (Persistent)

9. PT. Martina Berto Tbk. (MBTO) was founded
on June 1, 1977 by DR. Martha Tilaar, the
late Mr. Bernard Pranata and Mrs. Theresia
Harsini Setiady
The biggest Indonesia local cosmetics
company and market leader for color
cosmetics and skin care market
MBTO listed its shares on the Indonesia
Stock Exchange in 2011
MBTO has three manufacturing facilities in
Jakarta, Bekasi and Cikarang
Color Cosmetics
Skin Care
Body Care
Hair Care
Herbal Product
Retail Shop (Mar-
tha Tilaar Shop)
Organic Plantation
(Kampung Djamoe
Organik)
products
services

10. Key Competitive Strengths
MBTO is a prominent player in the beauty products industry in Indonesia
Well established
player in both
domestic and
export
markets
Strong brand
and product
portfolio
Strong
financial
health
Quality
Assurance
Strong and
market
oriented
R&D