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DO YOU SPEAK
VISUAL?
#MARTDESIGN#PRDAY
ЧТО ВАЖНО В МИРЕ, ГДЕ ГОВОРЯТ
КАРТИНКАМИ?
DO YOU SPEAK
VISUAL?
ОКСАНА & МАКСИМEDITORIAL, ILLUSTRATION, WEB CONCEPT, WEB
ВАЖНО
ГОВОРИТЬ,
ЧТО ВАЖНО В МИРЕ, ГДЕ ГОВОРЯТ
КАРТИНКАМИ?
ПЕРЕВОДИТЬ ТЕКСТ
НА ЯЗЫК КАРТИНОК
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
ИСХОДНЫЙ
ТЕКСТ
То что вам надо рассказать но пока в виде текста,
главная мысль, например, «Мой котик — бриллиант»,
и тут вы становитесь переводчиком
«МОЙ КОТИК — БРИЛЛИАНТ»
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
АРХИТЕКТУРА
ВЫСКАЗЫВАНИЯ
Понимание внутренних законов произведения.
Мифология-законы, форма произведения, сцены
(сеттинг), характеры, характеристики, действия
DO YOU SPEAK
VISUAL?
ЭСТЕТИКА
ВЫСКАЗЫВАНИЯ
Верная форма доносит высказывание по адресу
экспесс-доставкой, 6 категорий - прекрасное/ужасное,
возвышенное/ неизменное, комичное/трагичное
и их комбинации = техника
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
СЧИТЫВАЕМОСТЬ
СЮЖЕТА
Хорошую графику/иллюстрацию можно буквально
рассказать, перевести в слова, в ней считывается ритм,
гиперболы, фабула, гипербола, аллегория, персонажи,
действия, конфликты. Сюжет звучит как музыка.
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
ВИЗУАЛЬНЫЕ
РИФМЫ
Форма, ритм, материал, текстура, фактура, скорость,
жест, плотность - рифмуем визуальные параметры.
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
СКОРОСТЬ
СЧИТЫВАНИЯ
Контекст и место высказывания,
плотность, сложность информационного
импульса = правельная форма подачи
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
ТОЧКА
СОПЕРЕЖИВАНИЯ
Точка сопереживания/отождествления/сопричастности
небезразличия материалу/теме = степень проживания
опыта, погружения в высказывание, выражение
отношения
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
DO YOU SPEAK
VISUAL?
СМЕЛОСТЬ
Жгите во всей красе если чувствуете что это оно,
пробуйте заглянуть дальше чем обычно, отбросьте
предрассудки, миксуйте свой опыт, ищите свой стиль
DO YOU SPEAK
VISUAL?
ИТОГО
АРХИТЕКТУРА
ВЫСКАЗЫВАНИЯ
ЭСТЕТИКА
ВЫСКАЗЫВАНИЯ
СЧИТЫВАЕМОСТЬ
СЮЖЕТА
Полезное:
CARGOCOLLECTIVE.COMСТРАННЫЕ КАРТИНКИ —
ХАЛЯВНЫЕ ФОТО —
КУМИРЫ —
ХАЛЯВНЫЕ ИКОНКИ —
UNSPLASH.COM
PENTAGRAM.COM
THENOUNPROJECT.COM
СКОРОСТЬ
СЧИТЫВАНИЯ
ТОЧКА
СОПЕРЕЖИВАНИЯ
СМЕЛОСТЬ
Москва
УЛИЦА ОРДЖОНИКИДЗЕ,
ДОМ 11, СТРОЕНИЕ 11, ОФИС №
511
станция метро «Ленинский проспект»
+7 (383) 209-1920
Новосибирск
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+7 (383) 209-1920
martdesign.ru
@martdesignnews
martdesignstudio

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