Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
33. The first things you need to know “ With social media, companies are no longer in control of the relationship. Instead, customers (and their highly influential virtual networks) are now driving the conversation, which can trump a company’s marketing, sales and service efforts with unprecedented immediacy and reach.” – IBM IBM Institute for Business Value: From social media to Social CRM. What customers want.
37. The first things you need to know Social media is ultimately about interacting with others with an expectation of getting something in return. Even if that “something” is intangible, such as a feeling of connectedness or affection, participants are actively, purposefully seeking value.” – IBM IBM Institute for Business Value: From social media to Social CRM. What customers want.
38. The first things you need to know How can you best serve your customers? Give first… then you will receive!
39. “ When asked what they do when they interact with businesses or brands via social media, consumers list “getting discounts or coupons” and “purchasing products and services” as the top two activities, respectively. They rank “reading reviews and product rankings” third, which is also often part of the purchasing process as customers research product information before deciding to transact.” IBM Institute for Business Value: From social media to Social CRM. What customers want. W.I.I.F.M
62. Consumer reviews are significantly trusted – nearly 12x more than descriptions that come from manufacturers and marketers. SOURCE: eMARKETER, FEBRUARY 2010 Consumer reviews
63.
64.
65.
66.
67. LinkedIn Let’s jump on LinkedIn and show you around for a few minutes.