Fazendo do Scrum um Game para Melhor Adoção do Framework
In-app purchasing for java me apps
1. Java One 2012
In-App Purchasing
for Java ME Apps
Marlon Luz
ext-marlon.luz@nokia.com
@marlonluz
2. Agenda
What we are going to talk
• What is Nokia Institute of Technology (INdT)
• Nokia Store
• Nokia Asha devices
• Freemium model
• In-app purchasing
• How IAP works
• IAP samples
• Some code
• Study case
• Questions
2 INdT | Java One 2012
3. WHAT IS
CENTER OF
INdT? RESEARCH
& DEVELOPMENT
without profits
with focus on development of
new concepts,
products and solutions
for related areas of
mobile technologies and internet.
4. Where
are we?
PONTA NEGRA
Recife
TEATRO AMAZONAS PORTO
Brasília
São Paulo
SHOPPING CENTER MERCADO
5. Nokia Store
Tap into the opportunity
• Nokia has 675 million Series 40 phones
in active use
• Has over 100,000 content items available
for Series 40 devices
• Sees 15M downloads per day
• More than 6 billion cumulative downloads
• Operator billing supported by 145
operators across 52 markets
• 80% of traffic converts to download
• Available in 190+ countries
• 505 developers have achieved more than
1M downloads through Nokia Store
5 INdT | Java One 2012
7. Freemium
Download free, monetize later
• “Freemium" is a combining the two aspects of the
business model: "free" and "premium".
• A business model by which a product or service is
provided free of charge, but a premium is charged
for advanced features, functionality, or virtual
goods.
7 INdT | Java One 2012
8. In-app Purchasing
Flowchart
• The latest Nokia Series 40 devices have
IAP
• The user can buy additional digital
content or service from inside the
application
• Revenue sharing of 70% for developer
• Payment process is controlled by Nokia
8 INdT | Java One 2012
9. In-app Purchasing
Sample in Asha 311 (Full Touch)
9 INdT | Java One 2012
10. In-app Purchasing
Sample in Asha 303 (Touch & Type)
10 INdT | Java One 2012
14. IAP study case
Spelling Application
• The app “says” some word (plays some_word.mp3)
• The user have to type the word correctly
• The app comes with 10 words for free
• The user can buy more 40 words to play more
• The Spelling application is in Portuguese language
14 INdT | Java One 2012