Mobile Monday Labs Boston 9/10/12 - Mobile Experience Design with Adrian Mendoza
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Presentation given at mobile Mondays labs event in Boston on September 10th 2012. The topic is an intro to the state of mobile experience design. Topics covered are the mobile problem, user interface design for mobile, and user experience design for mobile. More info see http://momoboston.com/ The presenter is Adrian Mendoza, co-founder of Marlin Mobile based in Boston. Visit Adrian Mendoza sblog at http://www.marlinmobile.com/blog
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Mobile Monday Labs Boston 9/10/12 - Mobile Experience Design with Adrian Mendoza
- 1. marlinmobile
- 2. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 2
- 3. DEVICES CARRIERS IOS ANDROID marlinmobile MOBILE UX WITH ADRIAN MENDOZA 3
- 4. OS’S OS VERSIONS marlinmobile MOBILE UX WITH ADRIAN MENDOZA 4
- 5. SCREEN RESOLUTIONS 2048 x 1536 pixels 1024 X 768 pixels 960 x 1600 pixels 480 x 854 pixels What the? 480 x 800 pixels 320 x 480 pixels marlinmobile MOBILE UX WITH ADRIAN MENDOZA 5
- 6. IT’S A MILLION MATRIX PROBLEM Your Mobile User Experience marlinmobile MOBILE UX WITH ADRIAN MENDOZA 6
- 7. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 7
- 8. BE ON THE DEVICE This is a start, but in no way is it scalable. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 8
- 9. KNOW THY DEVICES 7X difference Real devices = Real Results. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 9
- 10. KNOW THY USERS Source: Google marlinmobile MOBILE UX WITH ADRIAN MENDOZA 10
- 11. KNOW THY USERS Do you know what your user wants, have you asked them? Feedback is king. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 11
- 12. KNOW THAT EXPECTATIONS ARE DIFFERENT One extra click One 404 error extra second One extra MB Mobile is not your desktop experience The concept of failure is redefined. Its not just about your site being down its about your experience not being optimized for mobile. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 12
- 13. KNOW THAT DESIGN IS DIFFERENT • Use Gestures instead of Clicks • UI needs space for fingers (around 48 pixels) • Users and UI are different for each platform (For example: Android users know what a menu button is.. iPhone user use the big button approach. “one button for all”) • Design, user experience, and developer are tied together Design UX Dev marlinmobile MOBILE UX WITH ADRIAN MENDOZA 13
- 14. WIREFRAME FOR MOBILE • Design screens based around flows. Not just a single screen • Show call to actions after the each flow • Keep the users in a loop marlinmobile MOBILE UX WITH ADRIAN MENDOZA 14
- 15. PROTOTYPING …. BE ON THE DEVICE I wasn’t kidding Everything changes when you get on the device. See how the UI looks, interacts, and get feedback from users. marlinmobile MOBILE UX WITH ADRIAN MENDOZA 15
- 16. CREATE A MOBILE “EXPERIENCE” STRATEGY • Design for multiple platforms if you can • Target your users if you know them • Ask the hard question before you start. • Are you a mobile web, app, or web app Or are you all of the above? Are you designing for a tablet? • Weight the advantages and disadvantages of each (For example: Do you go response and weigh the performance issues ) marlinmobile MOBILE UX WITH ADRIAN MENDOZA 16
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