7. How do we make our money? Hardware Manufacturers Gamers Publishers Distributors Developer WORLD OF WARCRAFT® SUBSCRIBER BASE REACHES 11.5 MILLION WORLDWIDEWrath of the Lich King™ expansion fuels growth with record first-month sales of more than 4 million
22. Publishers Started in 2002 by BolehNet with Nexia Online Grew in 2003 by Lyto with Ragnarok Online All publishers imported online games, mostly Korean Online Games All publishers located in Jakarta
30. How to Start? Game developer related major Build skillbased on industry needs (local and international) Art Tech Biz Attitude Skill Knowledge COACHING COMPETITION
31. Game Developer Competitions Indonesia ICT Awards ITB Digital Media Festival geMasTIK (Pagelaran Mahasiswa Nasional Bidang TIK)
33. General Facts Computer and Video Game Industry Tops $22 Billion in 2008 Games revenue beats Music and DVD’s in 2008 …In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales. China's online game market reaped sales revenue of RMB 18.38 billion in 2008, representing an increment of 76.6% from a year earlier, according to a latest industry report. Analyst: U.S. Game Market To Reach $20 Billion In 2009by Eric Caoili Gameloft Revenues Up Following 2 Million iPhone Game Downloads
36. Goofy games gets most of the hype and make a lot of money source: Business Week, November 2nd, 2009. Pg 45
37. Videogame and Advertising 1 billion Expected market, in dollar for in-game advertising by 2010, according to Nielsen Media Research 1983 The year Anheuser-Busch, Inc. First included advertising in Bally Midway game Tapper. 30 billion The amount of hours American men between 18 to 34 years of age, a key demographic for marketers, spent last year playing computer games source: Entertainment Software Association, www.theesa.org
50. Study Case: Zynga 2 years old already profitable with more than 100 million USD in revenues Google didnt started to make money until its third year, and still had less revenue
51. 10 Tips for Entering the Industry Exposure is important Relationships matter Start small, win big Investors are easy to find, talents are not Leave the advance to the BIG BOYS, dont start build engines unless you have the best technology MMO is not a starter project Find your focus Prove your capability, sell yourself more Game Developer is entertainment, entertainment business Every Game Developer starts from a Gamer