Why should you care about content marketing? Content marketing is selling without all the hype. According to Wikipedia: "Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”. Your clients want information, so that by the time they contact you, they are ready to buy. They have made the decision to work with you or buy from you based on the information you have given them beforehand and what they have heard from their friends on social networks.

1. The Content
Marketing
Recipe
What The Heck Is
Content Marketing?
MC
www.marliescohen.com

2. Content Marketing
 Content Marketing is
the opposite of advertising
 Content Marketing is about
engaging consumers with
the stuff they really want
-Keith Blanchard
MC
www.marliescohen.com

3. Content Marketing
Wikipedia Definition
Content marketing is any marketing
format that involves the creation
and sharing of media and
publishing content in order to
acquire customers.
This information can be presented in
a variety of formats, including news,
video, white papers, e-books, infographics, case studies, how-to
guides, question and answer
articles, photos, etc.
MC
www.marliescohen.com

4. Content Marketing
Wikipedia Definition
Content marketing is focused not on
selling, but on simply communicating
with customers and prospects.
The idea is to inspire business and
loyalty from buyers by delivering
“consistent, ongoing
valuable information”
MC
www.marliescohen.com

5. Content Marketing
 Customer benefits are highlighted
 What you can do for them?
 How your service or product can
help them achieve their goals and
make them more successful
MC
www.marliescohen.com

6. Content Marketing
Word-of-mouth exposure
Improved SEO ranking
Your business is easily found
MC
www.marliescohen.com

7. Content Marketing
 Pre-qualify customers
 Based on information you have
given them
 Prospect is ready to buy
MC
www.marliescohen.com

8. Content Marketing
 Content Marketing is NEVER
about you
 Your customers don’t care about
you, your products, your services
 They care about themselves, their
wants and their needs
MC
www.marliescohen.com

9. Content Marketing
Your business goal
is for people
to get to know,
like, and trust
your brand
MC
www.marliescohen.com

10. Content Marketing
View the post
on the website:
http://marliescohen.com/content-marketing/
MC
www.marliescohen.com

11. Content Marketing
For more information contact
Marlies Cohen
Social Media Maven
& Success Coach
For Small Businesses
In Thrifty Ways
www.marliescohen.com
MC
www.marliescohen.com

12. Content Marketing
Created by
grafika.mcuniverse.com
MC
www.marliescohen.com