Mais conteúdo relacionado Semelhante a PocketsUnited_DublinWebSummit (20) PocketsUnited_DublinWebSummit2. Alfredo Gangotena
CMO, MasterCard Worldwide
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3. Spending Money as a Group
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4. Lots of Day-to-Day Use Cases
Tickets
Cab Ride Eating out
Group Gift Groceries
Roadtrips ???
Drinks Bills
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5. Hate Chasing Your Money?
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8. Invite Friends
as Co-Payers
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9. Get their
Commitment
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10. Automated
Balancing
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11. State-of-the-Art Mobile Platform
√ Message-driven architecture
√ Grails for rapid development
√ NoSQL database
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12. Revenue Model
1.5% of total amount shared (Pocket)
minimum 0.15 Cent per participant
√ Commonly known
√ Transactional
√ Recurring
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13. Survey-Validated Assumptions
2-4 people
3x use cases/month à 21-50 EUR
3 of 4 would welcome support
Today‘s substitutes are cash & wire transfer
Willingness to pay up to 20¢/tx (1.50 for a group or 2%)
First use requires slightly higher split amounts (50 > 30)
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14. Total Addressable Market
900 million on Facebook
~30% mobile use
ARPU 12.- EUR/year*
3.6 billion EUR (est. TAM)
*3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR
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17. E-Money-Expert In-House
Armin, 42
LL.M. & Board Member
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19. The Secret Sauce
√ Mobile Solution
√ Positioning as Lifestyle App
√ Intelligent Risk Handling
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20. Carolin Everson
VP Global Marketing, Facebook
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21. Goodies & Social Peer Pressure
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22. Outlook: PoS Group Payment
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23. Roadmap & Milestones
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2012 2013
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24. Proof-of-Concept @Wayra
√ 50,000 EUR invested (savings)
-> 50,000 EUR Wayra
iOS/Android Development
Regulatory framework, IP
-> 200,000 EUR angel money within 4 months
Beta launch & marketing
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