The document discusses building author authority online. It notes that Google must go beyond just using rel=author to attribute content to authors. It provides tips for how to build author authority, including being productive, authoritative, thorough, having your own unique voice, being ubiquitous by expanding networks and mediums, building social media followings, and continuously sharing one's best content. The overall message is that author authority takes actively establishing oneself as a subject matter expert and go-to source on a topic.