SQL Server Data Mining for SQL Server Professionals using Contoso Retail dataset

1. DATA MINING FOR
SQL SERVER
PROFESSIONALS
Mark Tabladillo Ph.D.
http://marktab.net
@marktabnet
December 6, 2010
©2010 MARK TABLADILLO

2. INTRODUCTION
Phrase Goal Intelligent Design
Data Mining Inform actionable • Prepare the data
decisions • Experiment with
multiple algorithms
• Apply cultural values
to make a decision
Machine Learning Determine best • Survey known
performing algorithm algorithms
• Propose a new
variation or approach
• Test results
©2010 MARK TABLADILLO

3. OUTLINE
What is Contoso Retail?
What are the fundamentals?
Demo for SQL Server Professionals
What is my next step?
©2010 MARK TABLADILLO

4. WHAT IS CONTOSO RETAIL?
Demonstration dataset for SQL Server Database Engine and Analysis
Services
http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&Fa
milyID=868662dc-187a-4a85-b611-b7df7dc909fc
©2010 MARK TABLADILLO

5. WHAT ARE THE FUNDAMENTALS?
‘Readin (reading)
‘Riting (writing)
‘Rithmetic (arithmetic)
©2010 MARK TABLADILLO

6. SERVER PHYSICAL
ARCHITECTURE
http://msdn.microsoft.com/en-
us/library/ms174776.aspx
©2010 MARK TABLADILLO

7. SERVER LOGICAL ARCHITECTURE
http://msdn.microsoft.com/en-us/library/ms174587.aspx
©2010 MARK TABLADILLO

8. HOW DO YOU COMMUNICATE SERVER
DESIGN?
A. Physical Architecture
B. Logical Architecture
C. Both
D. It Depends
E. Other
©2010 MARK TABLADILLO

9. LOCAL ANALYSIS SERVICES CUBES
http://msdn.microsoft.com/en-us/library/bb522640.aspx
©2010 MARK TABLADILLO

10. DATA MINING STRUCTURES
http://msdn.microsoft.com/en-us/library/cc645741.aspx
http://msdn.microsoft.com/en-us/library/ms174757.aspx
©2010 MARK TABLADILLO

11. DATA MINING MODELS
http://msdn.microsoft.com/en-us/library/cc645779.aspx
©2010 MARK TABLADILLO

12. XMLA
http://msdn.microsoft.com/en
-us/library/ms174518.aspx
©2010 MARK TABLADILLO

13. WHAT IS MY NEXT STEP?
SQL Server 2008 Enterprise (includes database engine, Analysis
Services, SSMS and BIDS)
http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
Microsoft Office 2010 Professional
http://office.microsoft.com/en-us/try
Powershell 2.0
http://support.microsoft.com/kb/968929
Data Mining Portal and Blog
http://www.marktab.net
©2010 MARK TABLADILLO

14. CONCLUSION
Contoso Retail provides a rich sample dataset for Microsoft
technologies
SQL Server Data Professionals can access data mining through several
interfaces:
(Visual Studio Next Version)
SQL Server Management Studio (SSMS)
Business Intelligence Development Studio (BIDS) including Integration Services
PowerShell 2.0
Excel 2007 or higher with Data Mining Add-In
©2010 MARK TABLADILLO