Wbcn Perception Vs Reality

104.1-FM WBCN PERCEPTION VS. REALITY

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SOURCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE WBCN LISTENER ,[object Object],40 in FA’08, 37 ½ average over last 5 books ,[object Object],[object Object],HOW MUCH DO YOU KNOW? 68.1% ...by the way, 20% of WBCN listeners have an individual income greater than $75,000 ,[object Object],[object Object],46% ...that’s a higher percentage than WRKO, WBZ, WAAF, WZLX, WROR and many more

THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object]

THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Utilize WBCN to reach young consumers while they are at their peak decision making age! Did you know that every week WBCN listeners spend $ 134,000,000*? Are you targeting people during the Age of Acquisition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Retail Spending Report FA’08Adults 12+ M-SU 6A-12M

REACHING THE WBCN LISTENER Mon-Fri: 6A – 10AM, Mornings Fred Toucher & Rich Shertenlieb along with sidekicks Crash Clark and Adolfo Gonzalez entertain listeners daily with their unique brand of humor, creative antics and award winning programming. Mon-Fri: 3pm-7pm, PM Drive Hardy can be described best with one word…sarcastic. If you can’t beat him join him and The Rock of Boston weekdays. HARDY TOUCHER & RICH ADAM-12 Mon-Fri: 10A – 3PM, Middays Adam-12 hits the airwaves daily with the best rock music in America. His depth of music knowledge is unrivaled and listeners tune in to hear his pearls of wisdom and sarcastic wit

REACHING THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PERCEPTION: WBCN IS AN ALTERNATIVE ROCK RADIO STATION… REALITY: WBCN IS A MAINSTREAM, ACTIVE ROCK RADIO STATION PLAYING MUSIC OUR LISTENERS KNOW, LOVE AND GREW UP WITH.

REACHING THE WBCN LISTENER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Text Messaging Online Streaming Screens Website Domination Banner Ads

SUCCESS STORIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Wbcn Perception Vs Reality

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Wbcn Perception Vs Reality