1. PILOT Health Tech NY
2013-02-20
Image Reading Center, Inc.
Mark Punyanitya
Rodney Agayan
2. IMAGE READING CENTER,
INC.
WE ARE: An Imaging CRO
FOR: Academic Researchers and
Pharmaceutical Scientists who
NEED: Advanced imaging biomarkers and
technical project management.
WE PROVIDE: Implementation, standardization,
and validation for Research Studies
and Clinical Trials.
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3. OUR TEAM
• Mark Punyanitya, Founder & CEO
– Columbia University Medical Center, Biomedical Engineer
– Applied Physiology @ Columbia, Applied Clinical Trials @ NYU
– From Idea to IPO: The Technology Venture Course @ NYAS
• Rodney Agayan, PhD, CTO
– Columbia University-BME Dept, Postdoctoral Research Scientist
– Applied Physics & Electrical Engineering @ U Michigan
• Ali Ardati, PhD, Scientific Director
– Sanofi, Head-Quality of life-Pain and Urology, Therapeutic Scientific Unit-Aging
– Molecular Biology @ Université de Montréal
• Joyce Ehrlich, Business Development
– Keap Street Advisors, LLC, Founder
– Public Health Administration @ NYU, Epidemiology @ Columbia
• Research Staff:
– Administrative, Project Management, and Scientific
PILOT Health Tech NY, 2/20/13 3
4. OUR STORY
• Over 15 years of Academic Research
• Develop, Validate, and Implement
• National & International
Multi-Center Trials
• Project Management
and Problem Solving
PILOT Health Tech NY, 2/20/13 4
5. PILOT PARTNER QUESTIONS
• What are short & long term goals?
• Why is a pilot project important?
• What challenges are you trying to solve?
• What are strengths and opportunities that can be
leveraged?
• What is the ideal criteria for a partner?
• What does the pilot approval process look like?
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6. THE PROBLEM
• Scientific Expertise is not Technical Expertise
• Clinical Investigators, Research Nurses,
& Study Coordinators
• Very little QC or
technical oversight
• Conventional training:
10%-50% of imaging
data may be rejected
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7. THE MARKET
Clinical Trial Image
Medical Image Analysis
Management
(in Billions) (in Billions)
2.5 2.4 2.5
2 2
1.7
1.5 1.5 1.3
1 1
0.6
0.5 0.5
0 0
2012 2017 2010 2016
PILOT Health Tech NY, 2/20/13 7
8. THE MARKET
• $37 billion for clinical trials outsourcing
• Unnecessary procedures and
amendments cost over $5 billion per year
• Revenue in the applied research services
is at $267,000 per employee.
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10. VIRTUAL IMAGING LAB
FROM: Physical Files
TO: Electronic Images
FROM: Physical Disks
TO: Electronic Folders
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11. VIRTUAL IMAGING LAB
FROM: Physical Console
TO: Virtual Console
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12. PILOT PROJECT
• What is the purpose of your pilot?
• What are the data that you are trying to
capture?
• What primary endpoint are you trying to
see/achieve with your pilot?
• What kinds of resources will you need
from the pilot partner?
• What is the specific benefit to the pilot
partner?
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14. OUR CLIENTS &
COLLABORATORS
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15. POTENTIAL REVENUE
•
• Academic Investigators:
– Collaborator/Consultant for Proposals
– Subcontractor/Vendor for Awards
•
• Industry Sponsors (Biotech/Device/Pharma):
– Partnered R&D for New Methods
– Vendor for New Technology Implementation
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16. NEXT STEPS
• What is the protocol for getting approval in
the organization?
• What kinds of resources can the pilot partner
contribute?
• Who are the decision-makers?
• What are the proposed roles for you and your
pilot partner?
• What are the metrics for success?
• What is the budget and timeline for going
forward?
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BMEProblem SolvingResearch to Develop Business, not Business doing R&D
Why are you the right team for this product?BME,ProblemSolvingResearch to Develop Business, not Business doing R&D
Helping Academic Investigators and Industry Scientists“Make their Clinical Trials Better”
Helping Academic Investigators and Industry Scientists“Make their Clinical Trials Better”
What challenge are you addressing for the customer?What value are you providing for the customer?STORY: Sections for Grant Apps, Yearly Progress ReportsEXAMPLE:NY>CA, 1 Year for Data, 3 Years for Results
Market with hefty expenditure on mistakes. Room for efficiency and improvement.Revenue per employee, showing the difference each can make.
Foundation of Learning, Training, Testing. Gathering Documentation. Ensure Compliance.CBIT to validate test scans. Future development on its own.
Market with hefty expenditure on mistakes. Room for efficiency and improvement.Revenue per employee, showing the difference each can make.
Large Public and Privately CapitalizedDo not engage individual Academic Investigators or prioritize small Biotech/Pharma
Leverage our network of Academic Collaborators and KOLs
Who is your target customer?Who pays for your product?Start by saving Academic Investigators and NIH moneyLead to initial traction, and scaling to industry
