Three IT King

1. Isriya Paireepairit (@markpeak)
First present at BarCamp Songkhla 2 - 15 Jan 2011
Updated for KU Class – 15 March 2012
Slide text & content is licensed by CC-BY. Some images are belonged to copyright holders

2. A Brief History of China
China was firstly unified at Qin
Dynasty
Qin Dynasty has only two emperors
Qin Dynasty was succeed by Han
Dynasty
Han Dynasty lasted around 400 years
When Han Dynasty was in decline,
China is divided into three
states/kingdom
Three Kingdoms era lasted for 80
years
No one won, Jin Dynasty swallowed it
all

3. Han Dynasty
http://upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Han_map.jpg/800px-Han_map.jpg

4. The Fall of Han Empire
Weak royal court http://en.wikipedia.org/wiki/File:Warlords_in_194.jpg
Farmer uprising
(Yellow Turban Rebellion)
Emperor called for help
from outside army
General Dong Zhuo (ตัง ๋
โต๊ะ) seized the capital
Emperor called for help
from other warlords
Dong Zhuo was killed
But now every warlords
want to be king too!

5. The Formation of Three Kingdoms
http://en.wikipedia.org/wiki/File:China_5.jpg
From many small
kingdoms, only 3
kingdoms survive
The balance of power
lasted for 80 years
No one won at last
Sima Yi, from Sima Clan,
rose from Wei Kingdoms
and became the final
winner
Sima Clan became Jin
Dynasty

6. วุยก๊ก (Wei)
From the north
Lead by Coa Coa (โจโฉ) from Coa Clan
It swallowed former Han Empire
Biggest among Three Kingdoms

7. ง่อก๊ก (Wu)
From the Southeast, next to the ocean
Far from Han capital
Led by “Sun” Family
Father: Sun Jian (ซุนเกี๋ยน)
First Son: Sun Ce (ซุนเซ็ก)
Second Son: Sun Quan (ซุนกวน)
High profile general: Zhou Yu (จิวยี่)

8. จ๊กก๊ก (Shu)
Newly formed kingdom in the west
Led by
Liu Bei "เล่าปี"
่
Guan Yu "กวนอู"
Zhang Fei "เตียวหุย"
Strategist Zhuge Liang "ขงเบ้ง"
Alliance with Wu against Wei
Battle at Red Cliff (Movie)
After that Shu broke up with Wu >
Three Powers

9. ราชวงศ์จิ้น (Jin Dynasty)
After 80 years of war, all three
kingdoms weaken
Sima Clan, who served Cao
Clan, swallowed it from inside
Jin Dynasty established and
lasted for 200 years
http://en.wikipedia.org/wiki/File:Western_Jeun_Dynasty_280_CE.png

10. Let's Get Back into IT Things

11. PC Empire 1980s-2000s

12. PC Empire (1)
Personal Computer was invented by Apple in
1977 (Apple II)
But “Cheap PC for the Mass” was invented by
IBM in 1981 (IBM PC)
IBM PC runs Microsoft OS (DOS)
IBM PC can do everything Apple Macintosh
does, far cheaper
Apple was out for this game

13. PC Empire (2)
Cheaper IBM-cloned PC (Compaq) drove the
cost down
Compaq, HP, Acer, Lenovo joined
Wintel Strategy
Intel Processor
Microsoft Software
Various Manufacturers
Windows & Office Era

14. The Emperor Has Now Moved On
http://www.gatesfoundation.org/about/Pages/bill-melinda-gates-letter
http://www.microsoft.com/presspass/exec/steve/default.aspx?tab=images

15. Microsoft 2.0
Microsoft is still the King of PC
But the sky is not limited to only PC
Computer is not just PC anymore
Internet
Gadget
Cloud
Devices

16. The Return of “Wu”
Apple lost PC War in 1980s
It has own niche market, same as Wu
Kingdom next to the sea
The return of New Steve Jobs with iPod, Mac
OS X, iPhone, iPad
When the Han Empire declines, Wu expands
its territory again

17. http://www.parentheticalthoughts.com/?p=11

18. The Formation of Shu Kingdom
In the real history
Liu Bei, Guan Yu, Zhang Fei sworn to be
'brothers' at the Peace Garden (คำาสาบานที่
สวนท้อ)
In our history
Google is run by Larry Page, Sergey Brin
and Eric Schmidt “Troika” (Three-member
committee)

19. “Wu & Shu” Against “Wei”
vs

20. Battle of Red Cliff (209AD)

21. Battle of Red Cliff (2007AD)

23. But...
Image Credit: Daniel Adel from New York Times

24. So...

25. The Balance of the Forces
Desktop OS
Mobile
Tablet
App Store
Browser
E-mail
Office
Advertising
Maps
Search
Music
E-book
Social Network
Development Platform & Tools
http://bits.blogs.nytimes.com/2010/01/22/a-big-picture-look-at-google-microsoft-apple-and-yahoo

26. Desktop OS
Microsoft Apple Google
Windows Mac OS X Chrome OS?
Windows still leads
but Mac OS X is gaining momentum as well
Chrome OS is niche-market OS

27. Mobile OS
Microsoft Apple Google
Windows Phone iOS Android
Totally different strategy
iOS = Apple only
Android = Google with many partners (Microsoft PC
tactic)
Windows Phone = Microsoft + Nokia
Windows Phone has 3-4% share for now but
Microsoft can play a long game

28. Hardware
Microsoft Apple Google
PC = Partners Macintosh PC = Few Partners
Mobile = Nokia iPhone, iPad Mobile = Partners
Nexus
Motorola?
Apple's vertical integration proved it works
very well!
Can Microsoft+Nokia and Google+Motorola
compete?

29. Web Browser
Microsoft Apple Google
IE Safari Chrome
Also Firefox & Opera
Browser is 'A Gateway to Internet'
Controlling browser, controlling internet =
Microsoft IE strategy
Should Facebook own a browser too?

30. Online Services
Microsoft Apple Google
Windows Live &
iCloud? Google Everything
Bing
Microsoft is closed to Facebook
Now Apple is allied with Twitter & Wolfram
Alpha
Google own everything
Apple is lacking in this area
Should Apple starts its own Search, Mail & Maps?

31. Development Platform
Microsoft Apple Google
Java/Python/C
Language C#/VB Objective-C
Go/Dart
Platform .NET Cocoa Web, Android
IDE Visual Studio Xcode Eclipse
Cloud Azure - App Engine

32. Question
Who is “Sima Yi”?

33. http://www.wired.com/magazine/18-05