Visual BIO

September 14, 2008

Experience makes the
difference.

Annual Whistler Heli
product testing.

Mark R. Machado
BIO
Some background on me, I have We specialize in the design, The GRID, Inc. NEWPORT
been in the action sports business development, and sourcing of BEACH, CA | Founder and
for over 20 years and was the VP active sports products (apparel, President. 2005 to present.
of Design and Merchandising at technical apparel, and
Billabong USA from 1992 through accessories) and materials The Grid is a product design,
2004. Some years prior to that I including (and with a focus on) business development, and
was a professional surfer. I sustainable materials and ethical sourcing company tied directly
founded The Grid, Inc. in 2005. practices. I have an established into factories, and contracted with
The Grid is a design development network of designers, artists, OEM customers. The Grid also
and sourcing company based in material specialists, and designs and produces products of
Newport Beach California. Some manufacturers that I collaborate its own that are available for
of our clients are/or have been and partner with to achieve the licensing and marketed direct to
Patagonia, Surftech, Giro, desired result of my client(s). We consumers. Advancing
Volcom, Rusty, Rvca, Prana, Topo have mutual respect and interests sustainability in the products and
Ranch, Matix, Mada, and others. at heart. processes we develop, and for our
clients, is a primary focus.
I am also a member of 1% for the
Planet, SIMA, TED.com, as well
as Lifetime Member of Surfrider
Foundation and the Sierra Club.

1

Work Experience
THE GRID VISUAL BIO September 14, 2008

BILLABONG IRVINE, CA | Vice President, Design & experience
Merchandising: men’s & girls accessories, watches, noun
outerwear, and wetsuits 1998-2004 practical contact with and observation of facts or events : he had
already learned his lesson by painful experience | he spoke from experience.
Department Director: Responsible for sales, gross • the knowledge or skill acquired by such means over a period of
margin, product design, quality, and consistency, time, esp. that gained in a particular profession by someone at
work : older men whose experience could be called upon | candidates with the
insure calendar dates, department expense and
necessary experience.
overhead budgets, are met for all categories above.
• an event or occurrence that leaves an impression on someone :
Responsible for hiring and training designers,
for the younger players it has been a learning experience.
developers, and merchandiser teams to meet sales
and market requirements. Responsible for a large
volume of SKU development.
Outerwear Division Manager: Design,
Watch Division Manager: Launched global watch merchandising, sourcing, costing / gross margin,
program beginning in 2001 to include: market retail price points, forecasting, sample production,
research, conceptual development, line plan, and presentation. Complete knowledge of product
sourcing, design management, price negotiation, development. Billabong Outerwear experienced
costing/gross margin, forecasting, production and consistent sales growth punctuated by increased
collateral implementation. Implemented functional margin every season during my tenure.
development calendar for smooth and efficient
product evolution from concept to consumer. BILLABONG COSTA MESA, CA | Director of Design
Developed fixture program and packaging for retail & Merchandising: wetsuits/accessories 1991-1998
environment. Work closely with marketing to create
and execute innovative product marketing strategies. Responsible for all aspects of design and
SKU development of 12-18 mens’ styles, 25-30 girls’ merchandising: Lead designer, international and
styles, two times per year. domestic sourcing, production, costing, BOM, price
negotiations, and sales presentations.
Men’s and Girls Accessory Division Manager
(including boys, kids 4-7, and little girls): Vast PACIFIC SIERRA SCREEN PRINT, HMB, CA | Co-
experience in the product categories of backpacks, Owner: full service screen print shop 1990-1992
handbags, luggage, headwear, and peripheral
accessories. I have an acute understanding of the Responsible for silk-screen production and all
business, a talent for design, and history of success business operations.
with the Billabong brand.
PACIFIC SIERRA SALES, HMB, CA | Co-Owner:
Wetsuit Division Manager: Coordinated a global northern california sales group 1990-1992
wetsuit program to take advantage of economies of
scale as well as delivering a consistent marketing Sales representative for Rip Curl, Rossignol
message worldwide. Prior to that transition, Snowboards, World Jungle, No Fear, and Bubble
responsible for all wetsuit and related product Gum.
categories in total.
zipper tilted 2 1/2”
off of center Laser cut drain holes.

Bar Tack
12
Patagonia Wetsuits 3
Reinforced with Melco (D) Tifco ratchet closure
#ASL16A + ASLA??M

Round Bar Tack 2 2 Zipper Stops Here 14-15cm 2mm #45 Tricot / Black SCS

from top of collar Padded (inside), abrasion 4 4 Outer collar is glued blindstitched to Elasfort material.
resistant material (outside) Elasfort PU Foam / breathable film
Tilted / Waterproof shoulders 2
Riri Storm Back Zip. (G) EVA 2

Patagonia Extreme With Retractable Pull Cord
(Hammerhead) 3 Layer Stretch? (Brushed for comfort)
Note: I envision a slightly more fitted silhouette so stretch
4
White Water
Zip Stopper UTS may be beneficial.
4 3 3 3 Layer Stretch? (Brushed for comfort)

Paddling Concept 1 2
1
2
1
1 1
3 Layer (Brushed for comfort)

6
(A) #8 Riri Storm zipper 11” 3 mm #45 Mesh (inside) / PCR Tricot Gasket
6 5
7 7 (K) Lycra edge binding.

(F) Zipper puller # PG05502-1
3 Layer Stretch
Internal Gasket
6 so it does not “ride up”
(Brushed for comfort)
8 Attached to arm hole and yoke
(front and back).

8

11 11

14
Laser Cut Drain Holes

Embossed Logo

2

Conceptual Case Study: Giro

A leader in helmets for snowboarding, Giro
partnered with The Grid to conceptualize new ear
pads, comfort liners, and goggle retainers for
their snow product line. Borrowing inspiration
from fashion, the results of the conceptual
exorcise were dramatic.

Molded EVA / TPR webbing vents

Work Experience Cont.

RIP CURL, SAN CLEMENTE, CA | Merchandise Manager:
surfwear, wetsuits/accessories 1989-1990

Developed apparel line and designed complete wetsuit product
group.

O’NEILL INC., SANTA CRUZ, CA | Designer: sportswear and
wetsuits 1987-1989
Design, sourcing, and sampling of imprinted sportswear.
Designer / R&D on surfing wetsuit categories.

O’NEILL SURF SHOP, SANTA CRUZ, CA | Retail Manager:
1987-1988

3

Skills, Awards
Billabong

and Zipperless
Wetsuit.
Personality • Patent #’s:
5,630,229 and
5,768,703
Skills: • 1996 IDEA
Bronze Award for
• Business of design and employee excellence in
leadership. Consumer
• Practical product design and Products
development.
• Strategic vision and planning. • On display at
• Budget management. SFMOMA exhibit
• Product calendar and production “Icons: Magnets of
process management. Meaning” March /
April 1997
• Proficient in Microsoft Word, Excel,
Adobe Illustrator, Pages, InDesign,
Keynote and Photoshop, in Macintosh
environment.

I am passionate about:

Family, Friends, Surfing, Snowboarding,
and the Environment. Honors and Awards:
• Two Utility Patents #5,630,229 and
Ideas worth spreading: #5,768,703 on Billabong Zipperless
Wetsuit design.
A clean, healthy environment is a basic • IDSA Industrial Design Society of
human right. Peace and prosperity as
inseparable moral precepts. America IDEA96® Award: Zipperless
Wetsuit. Published in Business Week
Talk to me about: Magazine.
• Work on exhibit in the SFMOMA. Icons:
Ways and means of converting Magnets of Meaning March / April 1997.
companies from conventional materials
and processes to more sustainable • Other Patents Pending.
products and processes.
Presentations:
SIMA Green Boot Camp:
Sustainable Sourcing
April 22, 2008

'96

W I N N E R
Presented by Business Week Magazine

4

Case Study

Surftech
The worlds largest and most progressive surfboard case study
manufacturer Surftech partnered with The Grid to noun
develop new product categories that complement 1 a process or record of research in which detailed consideration
their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or
Leashes, and Traction are the thrust of the new situation over a period of time.
accessory product line. Together with marketing and
2 a particular instance of something used or analyzed in order to
management, The Grid developed a unique line of
illustrate a thesis or principle : airline deregulation provides a case
product that offers improved functionality and study of the effects of the internal market.
aesthetics relative to products that are currently in
the market. Researching and employing new
materials made design progression possible, and set
Surftech apart from the competition.

Double Boardbag

2
3

4mm Perforated Supratex Neoprene Panel
133.35 mm
5 1/4 in .65mm Hypalon / 420D Nylon / Hypalon
7
edge protector (4).

#10 YKK Vislon Zipper (2 zip heads)

PART NO.
Nylon Edge Binding

5
0000000000
Nylon Edge Binding
Nylon Edge Binding

6 Nylon Edge Binding
Substrate material break Substrate material break
so the bag can be folded into thirds so the bag can be folded into thirds 1
Note: Put 1” wide strip of bubble padding between stitch lines

4 5

Exterior Material

9.41 mm
SHEET:

Substrate Matl. 3/8 in Bubble Padding
1

ITEM PART NUMBER DESCRIPTION QTY.
REV.

1 00000000000 Exterior Material 1: Camo Tarpee 1
3.0

2 00000000000 Exterior Material 2: 600D Poly / PU X!s2 Dobby 1
3 00000000000 4mm Perforated Supratex Neoprene: 1
3/8” Bubble Padding
4 00000000000 Trim: .65mm Hypalon / 420D nylon / Hypalon 1
5 00000000000 Nylon Edge Binding: 1
Interior Lining MAtl.
6 6 00000000000 Substrate Material: .025 PC Sheet 1
7 00000000000 Non-Skid 1
PRODUCT LINE
1614 Dorothy Lane
Contains proprietary information
Newport Beach, CA. 92660
belonging to The Grid, Inc. and SURFTECH 949.458.7019
or it!s client(s). Its receipt or info@thegridinc.com
possession does not convey
any rights to reproduce, UNLESS OTHERWISE SPECIFIED
disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS
TITLE:
manufacture, use or sell TOLERANCES ARE:
anything it may describe. DECIMALS ANGLES DTBB Matl / Trim 1
X= ± 3 mm ±1!
Reproduction, disclosure, or DWG. SIZE PART NO.
X.X= ± 0.3 mm
use without specific written
authorization is strictly
X.XX= ± 0.13 mm 0000000000
prohibited. SCALE: CAD FILE: SHEET:
DO NOT SCALE DRAWING 1” = 1! ILLUSTRATOR CS2 1 OF 1

5

Case Study

Surftech

Surf Leash

R 8.50 mm
30.00mm Ø5.00 mm
38.10 mm 3/8 in
1/4 in
1 1/2 in

D
8.0 mm
3/8 in
38.10 mm
1 1/2 in 13.00 mm 17.00 mm

3/16” - 4.69 mm extruded urethane cord
Reduce length to 50mm and tip to about 8mm
Stainless Steel Swivel
5mm X 16mm SS grub screw 3/32’’ allen wrench
A Ø 17.00 mm
Note: Same size as FCS / Future Fin Key
5/8 in
for convenient adjustability / replacement.

C

17.00mm

PART NO.
5/8 in
Ø5.00 mm
1/4 in
0000000000
Threaded hole A'
cross section A

21.89 mm
7/8 in

2.00 mm
1/8 in
B
line art finished art
A
4.00 mm
1/8 in
hole
63.34 mm
2 1/2 in

9.73 mm
SHEET:

3/8 in 4.01 mm
1/8 in
5

13.76 mm
1/2 in
REV.

ITEM PART NUMBER DESCRIPTION QTY.
1.0

1 00000000000 Note: 1
2 00000000000 Note: 1
cross section A
Contract color Note: iPaint or co-injected?
B'

3 00000000000 Note: 1
B

4 00000000000 Note: 1
Clear urethane extruded cord w/ 5 00000000000 Note: 1
color key back to molded part 6 00000000000 Note: 1
for center color. PRODUCT LINE
1614 Dorothy Lane
Contains proprietary information
TITLE:
Debossed Surftech Logo anything it may describe. DECIMALS ANGLES Surf Leash Molded Parts / Swivel
X= ± 3 mm ±1!
X.X= ± 0.3 mm
X.XX= ± 0.13 mm 0000000000
DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1

6

Case Study

Surftech

Traction

296.36 mm 5.00 mm
11 5/8 in 1/4 in Max Thickness

Note: Low(thinnest) points are 2mm

1

2
8.47 mm
3 3/8 in
Arch support

Note: Low (thinnest) points are 6mm

5 5

343.61 mm

PART NO.
13 1/2 in

0000000000

Edges of arch support are tapered.

4
49.39 mm
2 in
SHEET:

20.55 mm
3/4 in
1
REV.

127.00 mm ITEM PART NUMBER DESCRIPTION QTY.
5 in
1.0

1 00000000000 Top Sheet: 40-45 Shore Density 1
2 00000000000 Top Sheet: 50-55 Shore Density 1
Emboss Dot Pattern 3 00000000000 Top Sheet: 60-65 Shore Density 1
4 00000000000 Kick Tail: 30 Shore Density 1
5 00000000000 Arch Support insert: 30 Shore Density 1
6 00000000000 Note: 1
Cross Cut Diamond Pattern Contains proprietary information
PRODUCT LINE
1614 Dorothy Lane
TITLE:
anything it may describe. DECIMALS ANGLES Bone Yards | Plan Shape
X= ± 3 mm ±1!
X.X= ± 0.3 mm
X.XX= ± 0.13 mm 0000000000
DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1

7

Case Study

Arcade
New comer on the case study
Australia’s Gold Coast noun
surf scene is Arcade. 1 a process or record of research in which detailed consideration
Arcade’s mantra is “led is given to the development of a particular person, group, or
by youth, back by situation over a period of time.
experience”. Developing
a complete hard core
line of high performance study of the effects of the internal market.
accessories including
traction, leashes, and
fins, Arcade contracted
the Grid as their
exclusive design
partner, together
rethinking performance
Traction
and quality.
Packaging

Arcade Led by youth. Backed by knowledge. Arcade Led by youth. Backed by knowledge.

Born on the gold coast of Australia, Arcade is a unique, innovative, and technical Born on the gold coast of Australia, Arcade is a unique, innovative, and technical
line of hardware and accessories for surfing. line of hardware and accessories for surfing.

Arcade traction pads are a direct result of user driven research and feedback. They might Arcade traction pads are a direct result of user driven research and feedback. They might
not look like your average pad sets and that is because they are not. not look like your average pad sets and that is because they are not.

TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional
raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail. raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail.

Enjoy. Enjoy.

Good on ya for choosing the Arcade Transformer Tailpad!!
Flat pad
Instructions

Customize It:
Flat pad
TF -1

Apply It:
TF -1
1. Remove all wax, dust, dirt etc from the surface of your board.

2. Before removing backing paper, place pad in desired position and mark
out with a pencil.
Flat Pad
3. Remove backing paper (try not to touch sticky area) and apply to
marked area, pressing down firmly on all squares, to achieve maximum bond –
especially around the edges.

4. Allow 24 hours before use for maximum adhesion.

Recycle It:

Return any unused TF1 parts to Arcade for a free sticker pack.

Address: PO Box 802 Tweed Heads 2485, Australia

www.arcade08.com

Long Live Rock and Roll!
Raised toe / heel Raised toe / heel !
part on edge of package part on edge of package

Flat toe/ heel part

Raised arch support on left side
UPC UPC
even with the flat insert.

22mm tail power wedge

8

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