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March 24th, 2011,[object Object],minOnline Webinar – Monetizing Your Online Content,[object Object],45 Main Street #220, Brooklyn, NY 11222,[object Object],Phone. +1 718 625 4843,[object Object],info@hugeinc.com,[object Object]
Agenda.,[object Object],Selling On-brand,[object Object],Measure What Matters,[object Object],Vendor Selection ,[object Object],Q&A,[object Object]
Marko Hurst.,[object Object],Author, Speaker, & Consultant,[object Object],[object Object]
Web Analytics
Search Analytics
User ExperienceBackground,[object Object],[object Object]
15 years experience
Statistics & Brain Cognitive Science
Practice lead: National & regional levels
Industries: Government, Media, Ecommerce, Financial Services, Automotive, Technology, Mobile, CPGContact,[object Object],[object Object]
Read my blog: MarkoHurst.com “Insightful Analytics”
Follow me on Twitter: MarkoHurst,[object Object]
eCommerce models. ,[object Object]
Direct.,[object Object]
Referral.,[object Object],Product website URL with referral code,[object Object],http://www.albeebaby.com/quinny-zapp-strollers.html?refid=12063&id=40471,[object Object]
Affiliate.,[object Object]
Selling on-brand.,[object Object],Align your sales program with your brand, reputation, and audience expectations.,[object Object]
Off-brand example.,[object Object],Imagine if the New York Times ‘sold’ condoms from an article on birth control.,[object Object],+,[object Object]
On-brand referral example from print.,[object Object],+,[object Object],www.crest.com/parentingmag,[object Object]
Measure what matters,[object Object]
Metrics are everywhere, so how do you choose the right metrics? ,[object Object],*Far from a complete list of metrics to choose from,[object Object]
Metric Selection Is  A Counterintuitive Process:Many begin their measurement programs fretting over what metrics to track.,[object Object],Instead, if clearly define your goals first the right metrics will often fall into place. ,[object Object]
How to define goals.,[object Object],Keep it simple – choose what you want to achieve and by when.,[object Object]
Goals are specific, quantifiable, & time-boxed.,[object Object],No,[object Object],[object Object]
Increase traffic by 5%
Decrease Bounce Rate in next six monthsYes,[object Object],[object Object]
Increase Traffic on Top 20 keywords by 5% by end of next quarter

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Min online webinar-montizecontent-markohurst-2011

Notas do Editor

  1. Presentation: I was on a panel (webinar) for minOnline and the presentation itself was directed towards the publishers & media industries. Updated deck version.
  2. This section was to set a baseline for a few common ecommerce solutions with give examples. The story behind this section is that as a publisher you need to be aware that the type of products you “sell” and how you sell them needs to be consistent with your brand.
  3. Goals not the individual metrics are what will make you successful with measurement.
  4. This is the process I have successfully used for years for myself and my clients when selecting a vendor. The process is NOT limited to types and companies displayed.