1. Session 1
Presented by Mark McCrindle
& Claire Madden

2. Effective Communication
From “talking in public” to “public speaking”:
Conversation Communication
Anytime, spontaneous Planned, timed
Natural & unplanned Skills & practise
“Talk” “Presentation”
Relate & socialise Persuade & inspire
Just do it Strategic

3. The Essential Method
Understanding the process of a presentation:
Instruction
Illustration
Interaction

4. The core of communication
What, How, Why, Who:
Content
Communication
Credibility
Character

5. Effective Engagement
The 4 elements of great communication:
 Interest
 Instruct
 Involve
 Inspire

6. Interest: The Critical Minute
The 3 elements of effective delivery:
Posture Pace Pause

7. Instruct: Body Language
Establishing credibility & rapport:
a  Alignment to audience
e  Eye contact
i  Inclusive gestures
o  Open stance
u  Unconscious distractions

8. Active Listening
SOLER:
 Squarely
 Open stance
 Lean forward
 Eye contact
 Responsive gestures

9. Involve: Public Speaking Defined
The 3 learning modalities:
Auditory
Visual
Kinesthetic

10. Inspire: Engaging with audiences
The 3 questions to ask:
 What do I want them to KNOW? (Logos)
 What do I want them to DO? (Ethos)
 What do I want them to FEEL? (Pathos)

11. Group Talk Activity
5 People:
1. Intro
2. Fact (KNOW)
3. Application (DO)
4. Story (FEEL)
5. Conclude

12. Presentation Mistakes
What to avoid and what to embrace:
 Meander
 Mountain
 Menial
 Misread
 Masterful

13. Handling Questions
The 3-step approach:
1. Acknowledge
2. Ask
3. Answer

14. McCrindle Research Pty Ltd
(02) 8824 3422
mccrindle.com.au
mark@mccrindle.com.au