Achieving cut-through: Communication tactics for message saturated times. This Future Forum Breakfast presentation delivered by Mark McCrindle of McCrindle Research analyses the key brand, advertising and communication strategies that attract attention, get cut-through and elicit action.

3. 1997

4. 1991

5. 1984

6. 1984

7. 1982

8. 1974

9. 1957

10. 1954

11. 1930

13. 4,700,000,000 searches/day
4,000,000,000 views/day
60 hrs uploaded/minute
1,000,000,000 accounts
400,000,000 tweets/day
1,400,000 apps ios/Android
200+ social media sites

33. Engaging Learners in Changing Times
Closed book exams Open book world
Memorising “just in case” Accessing “just in time”
Trainer-centred Learner-adaptive
Structured classroom Innovative aesthetic
Content driven Engagement focused
Formal, instructive Multi-modal, interactive

35. www.mccrindle.com.au
Effective engagement
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