The Schwartz Communications Research Group looked at the lifecycle of popular tech buzzwords and acronyms based on their frequency of use according to Google's ngram book reader research tool.
1. The Rise and Fall ofTech Words and Acronyms December 30, 2010
2.
3. The Schwartz Research Group decided to look at some tech trends, buzzwords and acronyms over the years. Following are the results.
4.
5. One search to rule them all Yes, I once used AltaVista regularly and had high hopes for Digital… Google came late, but is still growing in dominance.
6. The Format Wars: V1.0 Before the Blu-Ray battle, it was VHS vs. Beta. Beta never stood a chance, although DVDs trumped them all…
8. Who wins the battle of the ‘Nets? Extranets were the rage in 2001, but VPN dominates them all…
9. Beep…Beep….Battle of the Bauds My first modem was 300 baud, but the 9600 baud seems to have the longest shelf life, and 2400 baud has the most staying power.
10. Run it for us… Client/server architecture had a good run, but SaaS took off in 2004 and we can start to see the rise of “the cloud”
11. Remember the GIF tax? JPG wins, but GIF makes a strong showing as does Bitmap.
13. Star Trek vs. Star Wars While the Force is strong, Star Trek has gained steadily and was more powerful for more than a decade…while Babylon 5 and Battlestar Galactica never received the respect they were due.
14. Questions? Contact: Mark W. McClennan, APR Senior Vice President Schwartz Communications 781-684-0770 mmcclennan@schwartzcomm.com www.twitter.com/mcclennan http://www.linkedin.com/in/mcclennan
15. Headquarters 230 Third Avenue Waltham, MA 02451 781.684.0770 P 781.684.6500 F San Francisco Office 595 Market Street Suite 2000 San Francisco, CA 94105 415.512.0770 P 415.882.5787 F Stockholm Office Blasieholmsgatan 511148 Stockholm, SWEDEN+46 (0)8 599 085 00 P +46 (0)8 599 085 01 F London Office 2 Sheen Rd Richmond Surrey TW9 1AE United Kingdom+44 (0)20 8973 2630 P +44 (0) 20 8973 2631 F