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CASE STUDY


Advertising.com / AOL
I helped to transition AOL’s
Advertising.com from the industry’s largest
advertising network to the industry’s
leading provider of results-driven online
marketing solutions.
INTRODUCTION


Where they were
RESEARCH


Search for insight
BRAND ARTICULATION


Relevant and ownable
Optimization
                                                 Research


             Reach
                                       Insight




Technology                                       Service

                      RESULTS

         Experience                    Credibility

                                                     AOL


                         Innovation
ART DIRECTION


How it came together
WWW.MARKJMALONEY.COM

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Advertising.com Case Study: Design Office of Mark Maloney