Presented by Mark Homer from Get Noticed Get Found, Cincinnati, Ohio. Topic of the month was a debrief of some key topics talked about at this years Pubcon in Las Vegas. Focus of discussion was on AuthorRank and the Google Disavow tool. Some content was borrowed from presentations at Pubcon and attributed in the preso or verbally during the presentation.

1. PubCon
Debrief
:
AuthorRank
&
Link
Disavow
Tool
Mark
Homer
@mark_homer
1

2. GetNoticedGetFound.com
@gngfound
2

3. This
is
an
Advertisement
Full-­‐Service
Online
Marketing
Agency
focused
on
the
Legal
Industry
Web
design,
branding,
seo,
copywriting,
etc.
Local
Search
Focus
Chuck-­‐Norris
level
of
Awesome
&
Jim
GafPigan
level
of
Fun
@mark_homer
3

4. Mark
Homer
@mark_homer

5. @mark_homer

6. @mark_homer

7. AuthorRank
Au-­‐thor-­‐i-­‐ty
noun:
The
power
to
inPluence
or
command
thought,
opinion,
or
behavior
@mark_homer

8. AuthorRank
“To
rank
well,
build
a
site
so
fantastic
that
it
makes
you
an
authority
in
your
niche.”
-­‐
Matt
Cutts,
Head
of
Google
Web
Spam
Team
@mark_homer

9. AuthorRank
“...if
the
signer
has
a
large
reputational
score
due
to
the
agent
having
an
established
reputation
for
provided
accurate
reviews,
the
rank
of
the
referenced
content
can
be
raised
accordingly.”
-­‐
Google
patent
Piling
@mark_homer

10. -Justin Sanger

11. AuthorRank
Google
knows
YOU
better
than
you
may
think.
Google
proPiles
just
Pill
in
some
of
the
gaps
Think:
Linkedin,
Twitter,
Facebook,
Emails,
Blogs,
forums,
comments,
g+,
foursquare,
etc
@mark_homer

12. AuthorRank
HOW
TO
Control/InPluence:
rel=auth
/
rel=publisher
Three
and
Two
link
method
-­‐
we
have
found
two
link
method
works
Pine
@mark_homer

13. AuthorRank
Google
encouraging
by
adding
context
of
Author
to
search
results:
@mark_homer

14. @mark_homer
14

15. Why
We
Love
Authorship
How Long Does Alimony Last
No Ads!
@mark_homer

16. Why
We
Love
Authorship
@mark_homer

17. Disavow
Tool
@mark_homer

18. “This
is
an
advanced
feature
and
should
only
be
used
with
caution.
If
used
incorrectly,
this
feature
can
potentially
harm
your
site’s
performance
in
Google’s
search
results.
We
recommend
that
you
disavow
backlinks
only
if
you
believe
you
have
a
considerable
number
of
spammy,
artiPicial,
or
low-­‐quality
links
pointing
to
your
site,
and
if
you
are
conPident
that
the
links
are
causing
issues
for
you.
In
most
cases,
Google
can
assess
which
links
to
trust
without
additional
guidance,
so
most
normal
or
typical
sites
will
not
need
to
use
this
tool.”
@mark_homer

19. Disavow
Tool
https://www.google.com/webmasters/
tools/disavow-­‐links-­‐main
Who
Should
Use
This:
Receive
an
email
or
notice
in
webmaster
tools
from
manual
targeted
action
OR
if
you
think
you
were
hit
by
Penguin
and
you
know
you
have
bad
links
@mark_homer

20. Disavow
Tool
Don’t
just
use
tool
-­‐
still
need
to
do
manual
work
to
show
Google
you
are
trying
Several
Week
Delay
-­‐
Potentially
Months
Receive
an
email
or
notice
in
webmaster
tools
from
manual
targeted
action
Doing
a
reconsideration
without
a
manual
action
probably
does
nothing
(probably?)
@mark_homer

21. Hold on Disavow
Tool
Concerns...
Negative
SEO
?
Negative
Negative
SEO
?
@mark_homer
21

22. GetNoticedGetFound.com
@gngfound
Mark
Homer
@mark_homer
22