I gave this presentation to a general meeting of Visit USA in London on 27 September 2012 - Mark Hodson, http://www.101holidays.co.uk/

1. Google gets social … and why
you need to join the
conversation
By Mark Hodson

2. About me

4. Consulting on search for travel
companies since 2006

5. Training PR agencies since 2009

6. Co-founded 101 Holidays in 2009.
4 million unique visitors per year

7. Later this year, we launch our
5th site: 101 USA Holidays

8. What is your
social media strategy?

9. What is your
social media strategy?

10. What is your
social media strategy?

12. Do we really need another social
network?

13. Google+ launched in June 2011 and
currently has 400 million users

14. Google+ is not just a social network
It is influencing search results

15. The web is full of low-quality content

17. Most important ranking factor: links

19. The link economy is corrupt

20. Google wants user data.
To make search results better
(and sell more ads)

21. First came the +1 button …

22. “Tell us what you like”

23. Then came authorship
… “Who wrote this?”

28. Coming soon …. Author Rank
This will affect rankings

31. What should you be doing about this?

32. Install Google+ buttons on your website

33. Install Google+ buttons on your website
Create a personal page on Google+

34. Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification

35. Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification
Use writers with strong Google+ profiles

36. Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification
Use writers with strong Google+ profiles
Get active on Google+

37. Add Google+ buttons
•

38. Join Google+
•

39. How to verify authorship
1) Add your website to your About page
2) Make your +1’s public
3) Add link from your website to your Google+
page using “rel=author” tag
Visit: www.101holidays.co.uk/google
http://plus.google.com/authorship

40. Watch this video

43. Thank you for listening
mark@101holidays.co.uk
www.travel-seo.co.uk
Search for me on Google+