This is a shorter version of the webinar we offer our rep/advisors and employees to get them up to speed on the value of social media and our strategic approach to it.

1. Social Media Bootcamp For Cambridge Investment Research Presented By: Mark H Cohen AVP, Product Owner- Digital Media Projects For Broker/Dealer Use Only

2. What We’ll Cover Why Social Media Social Media 101 Social Strategy

3. Why Social Media?

4. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

5. 10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable

6. 126 Million The number of blogs on the Internet. Source: Jess3

7. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

8. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized

9. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

10. Social Media 101

11. What is Social Media? A medium to connect … have conversations … connect with clients … humanize brands … listen in … add value … generate leads/sell!

12. Social Media is for Advisors Source: Pershing/Aite Group Survey

13. Social Media is for Advisors 43 % Use Social To Support Their Business LinkedIn – 53% Facebook – 39% Twitter – 27% “ It gives advisors dialogue and communications with their clients,”’ she says. “Right away, they’re getting feedback.” Source: Pershing/Aite Group Survey

14. It’s Digital Me! We are social animals … Interact … Converse … Relationships Social is the digital expression of intrinsic human behaviors

15. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

16. “ Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

17. Businesses Use Twitter to Converse with Prospects, Provide Service and Drive Traffic.

18. “ LinkedIn is Facebook for Business ” Photo Credit: ydhsu

19. Businesses Use LinkedIn to Network, Converse w/Peers, Find Employees, and Drive Web Traffic.

20. “ Facebook is a social network that connects people through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

21. Businesses Use Facebook to Connect w/Clients, Provide Value, and Drive Website Traffic.

22. Social Strategy

23. What’s Right for You? A udience O bjectives R esources Be Patient… … and Persistent

24. Critical Strategies Content… Policy…

25. Integration!

26. It’s a Wrap! Social an important part of the mix Be strategic Integrate media your audience uses across channels

27. For Broker/Dealer Use Only