How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce

Make More Money With
a SWOT Analysis
Shingle Springs Chamber of Commerce

©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864

SWOT = ?

Strengths: What are you doing right?
Weaknesses: What are you doing wrong?
Opportunities: What deserves your time,
energy and attention?
Threats: Where are you vulnerable?


Move at the Speed of Instruction


WeWillFixYour.biz


My SWOT Case Study

Item Cameron Park Computer Services
Strengths Locally owned
Great reputation
Professional certifications
Weaknesses One-man show
Too much time in the car
Vulnerable to customers’ cash flow challenges
Opportunities Lawyer client wants to change his Internet and phone
Networks built 2003-2006 need hardware refresh
Seven speeches scheduled in seven weeks
Threats New construction slowdown in El Dorado County
Local corporations are downsizing
Everybody is a rocket scientist


Social Media is Stupid
according to Dave the landlord



Before Social Media

“I don’t have time”

“Former girlfriends might find
me”

Vacant office space


Dave’s Social Media SWOT Analysis

Item Dave the Landlord
Strengths Beautiful/professional office space
Conference room
Professional location in EDH Business Park
Weaknesses Landlord duties are a distraction
Mortgage on vacant space
One-man show
Opportunities Self-employment on the rise
Increasing demand for shared office space
Professional connections already use LinkedIn
Threats Competition
Tenants…might pay the rent on time and might not
Rising overhead



Before Social Media After Social Media Embrace

“I don’t have time” LinkedIn addict

“Former girlfriends might find
me”

Vacant office space 3 new tenants
$1000-$1400 in monthly rents


Is it a success story?
goal: finding tenants

What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?


Audio recording


Where Did I Get This Content?
for more information


SWOT Analysis
I wish it was my creation


Pete Lazowski’s SWOT Case Study


before
Item Pete’s Plumbing
Great reputation
Long list of satisfied clients
Weaknesses Social networking = ?
Yellow pages marketing
No computers in the office
Opportunities New development
Remodeling is on the upswing
SBA Loans
Threats Big box retailer has plumbers
Others use computers
Unreliable cash flow


after
Item Pete’s Plumbing
Great reputation
Long list of satisfied clients
New computers in the office
Weaknesses Social networking = ?
Yellow pages marketing
Opportunities New development
Remodeling is on the upswing
SBA Loans
Threats Big box retailer has plumbers
Others use computers
Unreliable cash flow


Is it a success story?
goal: business continuity

What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?


A SWOT Case Study for You
introspection (4 minutes)
Item Your Business
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.


A SWOT Case Study for You
audience participation
Item Your Business Today’s Prominent Themes
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.


You Did It
you’re awesome


Easy to find me? Yes!

Web: www.wewillfixyour.biz
Facebook: www.facebook.com/fixyourbusiness
Twitter: www.twitter.com/markgermanos
LinkedIn: www.linkedin.com/in/markgermanos
YouTube: www.youtube.com/user/markanthonygermanos
Printed Book: www.escapethecubiclebook.com
Digital Book: www.escapethecubicle.biz
Phone: 530-677-8864
E-mail: mark@markanthonygermanos.com


How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce

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How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce