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4 Ways to Generate Leads on LinkedIn for Accountancy Firms
1. www.marketscan.co.uk
4 ways to generate leads on
LinkedIn for accountancy firms
Lead generation through social media marketing is easier
than you think.
2. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
For effective direct mail and
email marketing campaigns,
there’s no substitute to buying
data lists from a reputable
data supplier.
3. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
There’s no better way to gain
access to a large number of
decision-makers who could
be interested in your products
than a data-led campaign.
4. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
That said, increasing numbers of partners in
accountancy firms are promoting themselves
on LinkedIn in parallel with their data-led
marketing. Although you can’t access large
numbers of people effectively on LinkedIn,
you can individually engage highly targeted
prospects.
5. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
That said, increasing numbers of partners in
accountancy firms are promoting themselves
on LinkedIn in parallel with their data-led
marketing. Although you can’t access large
numbers of people effectively on LinkedIn,
you can individually engage highly targeted
prospects.
This is especially worthwhile with connections who are
nearly ready to buy - and perhaps need a little more
encouragement!
6. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Whatever you think of social media
marketing, it’s a phenomenon that can’t
be ignored. In the professional world,
LinkedIn is a tool that can really help
grow your business. According to The
Accountant’s Guide to LinkedIn:
8. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Almost
50%of accountant
members are
using it to network
and join groups.
35%are generating
new business.
10. www.marketscan.co.uk
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Join LinkedIn
groups
Tip 1 - Join LinkedIn groups
This may not seem like a direct lead generation
activity, but the connections you make by adding
value in group discussions can turn into new
customers.
11. www.marketscan.co.uk
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Join LinkedIn
groups
Tip 1 - Join LinkedIn groups
This may not seem like a direct lead generation
activity, but the connections you make by adding
value in group discussions can turn into new
customers.
The best way to use groups for lead generation is not by
joining the ones linked to accountancy - which is where
other accountants hang out - but by joining groups in the
sectors you’d like to win new business in.
12. www.marketscan.co.uk
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Join LinkedIn
groups
Get more ideas here:
How accountants can
use LinkedIn groups
13. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Tip 2 - Create your own LinkedIn groups
Start a group on a specific topic and add valuable content. In the long-term you will:
Meet members who
you would not have had
contact with otherwise
Raise your profile Be seen as a good
source of helpful
information
14. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Make your group stand out
by following this advice:
How to build a thriving
LinkedIn group.
15. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
Tip 3 - Develop your LinkedIn company page
This is a great, free way to raise the profile of
your accountancy firm. More and more people
now look for information and ask questions on
social media sites first; unlike the early days of the
internet when websites were the sole source of
information. You can:
16. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
List your services and link testimonials and case studies to
them
Have your happy customers follow you and recommend
your services
Let other LinkedIn users find you through services searches
Share important news and updates
17. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
Get tips on making yours
the best it can be:
10 Steps to Create a
LinkedIn Company Page.
18. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
Tip 4 - Get into a daily LinkedIn routine
LinkedIn’s research revealed that the optimum
time to spend on it is nine minutes per day, which
is a lot less time than it takes to go to face-to-face
networking meetings. Get the most from your nine
minutes by:
19. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
Looking at who’s viewed your profile and
connecting with the people who look interesting
Posting a status update on your company page
Joining an active discussion in one of the groups
you’re in
Adding new content to a group you’ve started
20. www.marketscan.co.uk
Get into a daily
LinkedIn routine
Develop your LinkedIn
company page
Create your own
LinkedIn groups
Join LinkedIn
groups
Time’s up! But by sticking to
this routine. You should start to
see the leads flooding in from
LinkedIn.
21. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Takeaways
So, just to reiterate - the best way to get LinkedIn generating leads for
your accountancy firm is to:
Join groups and get involved with discussions to show prospects
how you can add value
22. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Takeaways
So, just to reiterate - the best way to get LinkedIn generating leads for
your accountancy firm is to:
Create your own groups to raise your profile and awareness of the
issues you want to discuss
23. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Takeaways
So, just to reiterate - the best way to get LinkedIn generating leads for
your accountancy firm is to:
Get your company page updated and keep it that way so when
prospects find it they are suitably impressed
24. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Takeaways
So, just to reiterate - the best way to get LinkedIn generating leads for
your accountancy firm is to:
Develop a short daily LinkedIn habit and it won’t become a chore
25. www.marketscan.co.uk
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Create your own
LinkedIn groups
Join LinkedIn
groups
Takeaways
So, just to reiterate - the best way to get LinkedIn generating leads for
your accountancy firm is to:
Don’t forget that LinkedIn engagement is no substitute for email
marketing and direct mail; nothing is as effective in generating
awareness of your business as good quality data teamed with an
effective marketing campaign
26. www.marketscan.co.uk
Join LinkedIn
groups
Create your own
LinkedIn groups
Develop your LinkedIn
company page
Get into a daily
LinkedIn routine
Get more marketing
advice in our eGuide:
The 7 habits of
highly successful
digital marketers.
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