Intro to Marketo Demo

•Transferir como PPTX, PDF•

3 gostaram•7,342 visualizações

Discover why Marketo has been voted as the #1 marketing automation platform five years in a row by Salesforce.com users. See for yourself how Marketo leads the pack in: -Email marketing capabilities that foster personalized relationships -Advanced analytics to help prove and improve marketing ROI Marketing management to plan and manage marketing budgets across teams and regions -Powerful sales insight, including tailor-made applications for Salesforce.com

Tecnologia

Marketo makes

Marketing Software that is
Easy.
Powerful.
Complete.
Page 1
© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Marketo Fast Facts
Leader in cloud-based marketing automation
>2500 customers in 36 countries
>150 ecosystem partners
>40,000 Marketing Nation community members
Public company (MKTO) – Over 400 employees in U.S., Europe, Australia

Page 2
© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

The Marketing Nation Accelerates Your Success

Best Practices
2,500+ customers
Program Exchange

Knowledge
& Ideas
Definitive Guides
and awardwinning blog

User Summit
Page 4
© 2013 Marketo, Inc.

Community

Consultants
& Experts

Integrated
Solutions

Over 40,000
active users

45,000 hrs of
experience

Most complete
ecosystem

User groups in
36 cities globally

Preferred
Service Partners

LaunchPoint

Marketo Proprietary and Confidential

Mais conteúdo relacionado

Mais procurados

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233 This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.

Strategic Marketing & Sales Plan Template

Flevy.com Best Practices

How Marketo Structures Marketing Operations

Marketo

Adobe marketo engage august 2021 release presentation slides

Marketo

Digital Marketing Strategy 101

David Zuckerman

A standard operating procedure (SOP) offers detailed, written instructions on how to perform a routine business activity and explain the process being described. An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. Learn how to grow your Facebook Group membership organically, proper onboarding for new members, and various methods of engaging with your members. This SOP will teach you how to create and make improvements to your Twitter profile so you’ll increase the chances of appearing in search results and get more followers.

A complete guide for social media SOP - Divay Jain

Divay Jain

We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more. So what’s changing and how do you need to adapt? We've got the inside scoop (literally!). Check out these webinar slides to learn: • Google Ads evolution and trends for 2022. • Data and insights on impression share & click inflation. • New ideas to try, keyword strategies, and more!

Acing Google Ads in 2022 (With Insider Tips Straight from Google)

Internet Marketing Software - WordStream

1. Business and Consulting Toolkits - Sample.pptx

parosu

Product Mindset

Hải Phạm

It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Sales Strategy Plan PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/38LP7Kz

Sales Strategy Plan PowerPoint Presentation Slides

SlideTeam

The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue. In general, marketing consists of three core objectives or “pillars”: Build and maintain the brand Help build better products, services, solutions Enable the sales team to get to and close more opportunities faster While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on. The Optimal Marketing Agenda at Sales Kickoff – Know the Audience Provide A Step-by-Step Guide from Marketing to Sales Develop A Nurture Path Specifically Designed for the Sales Team The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ Go to market resources available at www.fourquadrant.com

The Optimal Marketing Agenda at Sales Kickoff

Four Quadrant LLC

How to Use LinkedIn Ads to Drive New Leads and Customers

HubSpot

Go-to-market Strategy and Customer Acquisition - Mind your Business 2014

Marie Laenen

If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan. After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan. Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example

Digital Marketing Agency Business Plan Example

upmetrics.co

One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.

Digital Strategy Template - For Startups Small Business & Ad Agencies

Piyush Agarwal

The team at G Map Pros have been managing Google My Business accounts and providing local SEO services for over 10 years. Experience gives us a great understanding of what works, as well as what doesn’t; combining experience with analytics and some automation helps deliver better results on a regular basis. We have analyzed thousands of businesses that show up in the Google Maps 3-Pack in some of the most competitive markets and industries throughout the United States. We know what it takes to get you to the Prime Real Estate position on the search engines. Contact Us Today! (816) 605-3750.

Google My Business Optimization

louisekkatz

Product Strategy and Go to Market Model_Sample

Paresh Baghel

Pathway to Nurture: Best Practices and How-To

Marketo

Salesforce Sales Cloud services are basically too help the Sales reps and help in managing connections, close the deals, to sell the products and services. The tools, included in Sales cloud are Chatter, Data.com. opportunities and quotes, work process and approval, Forecasting and Analysis, App Exchange, Partner Management, Email and calendaring, Marketing and Leads. Sales Cloud provide following features

Salesforce sales cloud solutions

JanBask LLC

Digital Marketing Skills Roles

Truong Bang - Mr.

How do you insert a hyperlink or "clickcable" link within a Slideshare presentation? It's simple. Do not include it on the 1st 3 pages of your doc and infographics are prohibited from links. That's it! Create links in your docs as you normally would. You do not need this presentation, Acrobat Pro or any special tricks. This PowerPoint deck was uploaded a test of the PPTX format with basic links included. I created it while getting a presentation ready for someone who was having this problem.

How to Include Clickable Links on Slideshare Presentation

David Laubner

Mais procurados (20)

Strategic Marketing & Sales Plan Template

How Marketo Structures Marketing Operations

Adobe marketo engage august 2021 release presentation slides

Digital Marketing Strategy 101

A complete guide for social media SOP - Divay Jain

Acing Google Ads in 2022 (With Insider Tips Straight from Google)

1. Business and Consulting Toolkits - Sample.pptx

Product Mindset

Sales Strategy Plan PowerPoint Presentation Slides

The Optimal Marketing Agenda at Sales Kickoff

How to Use LinkedIn Ads to Drive New Leads and Customers

Go-to-market Strategy and Customer Acquisition - Mind your Business 2014

Digital Marketing Agency Business Plan Example

Digital Strategy Template - For Startups Small Business & Ad Agencies

Google My Business Optimization

Product Strategy and Go to Market Model_Sample

Pathway to Nurture: Best Practices and How-To

Salesforce sales cloud solutions

Digital Marketing Skills Roles

How to Include Clickable Links on Slideshare Presentation

Destaque

Marketo Secret Sauce - Jon Miller

Marketo

B2B Lead Generation—Using Content to Acquire New Customers

eMarketer

Nurturing Your Audience the Way they Want to be Nurtured

Josh Hill

Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including: The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).

Account Based Marketing Success Path - Infrastructure and Campaign Secrets

Josh Hill

As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters? Check out this slide deck to get insights into the essentials of account-based marketing.

The Essentials of Account-Based Marketing

Marketo

Diane Richey Resume4

Diane Richey

China dental medical industry forward looking and investment strategy report,...

Qianzhan Intelligence

China micro grid technology progress and prospects forecast report, 2013-2018

Qianzhan Intelligence

Technology collaboration with university and school

Tamer Yüksel

China cardiovascular system drugs industry market demand forecast and investm...

Qianzhan Intelligence

IMTEC 2013 Monaco

Dale Van Demark

Settings Manager Final Presentation

joefin

Video : http://www.infoq.com/presentations/arduino-designer What brings together a model, a microcontroller and a cat ? The Arduino Designer ! Last year, we demoed this new modeler which allows kids to easily write programs for Arduino platforms using a visual tool. The purpose of this new talk is to unveil the making-of of this modeler, by detailing how it is possible to quickly develop such a simple dedicated modeler thanks to Sirius. We’ll start by explaining how to use Sirius to create graphical editors such as the ones provided by the Arduino Designer. Then we’ll see how to simplify the Eclipse UI to keep the minimum useful interactions for an RCP application dedicated to kids. Finally, we’ll discuss how to integrate the modeler with a code generator and how to combine it with the Arduino tools to build and upload software into the Arduino hardware platform. Join this session, and discover the power of graphical designers, the simplicity of creating new ones and integrating them with existing tools!

EclipseCon NA 2015 - Arduino designer : the making of!

melbats

China quality testing industry development prospects and investment forecast ...

Qianzhan Intelligence

Digital and Social Media Change Management

Dr. Augustine Fou - Independent Ad Fraud Researcher

Hagan Lawrence Resume

Hagan Lawrence

Curso Antena3 TV

Lorenzo Bennassar

114th Partnership Infographic

Kurt Ludwig

ESAB behoort tot 's werelds leidende producenten van Aluminium lastoevoegmaterialen. Ons toevoegmaterialenprogramma - bestaande uit beklede laselektroden, gevulde lasdraden, massieve lasdraden, TIG-staven, lasband en laspoeders - dekt al uw wensen voor alle lasprocessen. De verpakking is ontwikkeld voor iedere toepassing, of het nu handmatig Tig of Volautomatisch Mig is. MARATHON PAC™ en VacPac™ zijn hier sprekende voorbeelden van. Voor meer informatie kijk op onze internetsite: http://products.esab.com/nl/Templates/T094.asp?id=35833

Lassen van Aluminium

Jorg Eichhorn

Destaque (19)

Marketo Secret Sauce - Jon Miller

B2B Lead Generation—Using Content to Acquire New Customers

Nurturing Your Audience the Way they Want to be Nurtured

Account Based Marketing Success Path - Infrastructure and Campaign Secrets

The Essentials of Account-Based Marketing

Diane Richey Resume4

China dental medical industry forward looking and investment strategy report,...

China micro grid technology progress and prospects forecast report, 2013-2018

Technology collaboration with university and school

China cardiovascular system drugs industry market demand forecast and investm...

IMTEC 2013 Monaco

Settings Manager Final Presentation

EclipseCon NA 2015 - Arduino designer : the making of!

China quality testing industry development prospects and investment forecast ...

Digital and Social Media Change Management

Hagan Lawrence Resume

Curso Antena3 TV

114th Partnership Infographic

Lassen van Aluminium

Semelhante a Intro to Marketo Demo

Marketo Presentation Sep 20, 2013

Nils Veenstra

Vendor Profile & Case Study -_Marketo

Demand Metric

Tarad solution dev v1.20

Anantachai Ittiworapong

Tectura Microchannel CRM

Atul Nebhani

Datorama - NOAH18 Tel Aviv

NOAH Advisors

Getting started with marketing automation

Marketo

Eazy Digital - Insurtech Innovation Award 2024

The Digital Insurer

Sales Strategy

kktv

Acquity Group Overview

dmccobb

Direct Performance Services & Solutions 2010

dp6

Acquity Group Overview 2011

cnuguid

Xplora Company Presentation

XploraBG

Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results. This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...

New England Direct Marketing Association

CDMM

Nirav Patel

Social Media Services Presentation from RVDA

Exuma Technologies (DockMaster/RVMaster)

Introduction Datalicious Korea

Datalicious Korea

Sokrati

Aminanchi Shruti

Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout their organizations. Join us as we discuss part two of the The Social Business Research Study, focused on Socially Driven Collaboration. How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises. While Marketing has a leading role in the adoption of social channels with a focus on building awareness, the significant operational benefits of increased collaboration between Marketing and IT include: Stronger and more compelling marketing messages Faster speed to market Greater product and service adoption Fewer defects in products and services Join this exclusive webinar to learn how your organization can capitalize on the developing relationship between IT and Marketing. Follow along on twitter using #smtlive

11.19 webinar

Social Media Today

MarTechShared Mediakit 2016

Mike Kelly

Report from Scribe Software that surveyed over 900 businesses worldwide, states customer data integration has become a core business issue as organizations struggle to attain the ideal of the connected enterprise and drive business value from IT investments while managing increasingly complex IT environments. “Businesses are struggling to reach the connected enterprise nirvana,” noted Lou Guercia, CEO of Scribe. “With the continued move to cloud and complex hybrid environments, the lack of integration between these systems is becoming clearer and significantly slowing business value.”

Industry Report: The State of Customer Data Integration in 2013

Scribe Software Corp.

Semelhante a Intro to Marketo Demo (20)

Marketo Presentation Sep 20, 2013

Vendor Profile & Case Study -_Marketo

Tarad solution dev v1.20

Tectura Microchannel CRM

Datorama - NOAH18 Tel Aviv

Getting started with marketing automation

Eazy Digital - Insurtech Innovation Award 2024

Sales Strategy

Acquity Group Overview

Direct Performance Services & Solutions 2010

Acquity Group Overview 2011

Xplora Company Presentation

MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...

CDMM

Social Media Services Presentation from RVDA

Introduction Datalicious Korea

Sokrati

11.19 webinar

MarTechShared Mediakit 2016

Industry Report: The State of Customer Data Integration in 2013

Mais de Marketo

The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business

7 Marketing Strategies for Business Growth

Marketo

Adobe Marketo Engage Q2 2021 Release Presentation

Marketo

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys

Industry Success: Bring Your Content and Demand Generation Teams Together

Marketo

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways

Customer-First: Embedding Experience Design in Your GTM Strategy

Marketo

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Marketo

Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Prove and Improve Your Marketing Impact in 2021

Marketo

As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing. Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021. In this webinar, you'll learn: -Tips and best practices on how to integrate new technologies into your mix -Predictions about what's yet to come in marketing operations this year -How to prioritize and structure your team for success

What's in Store for Marketing Operations in 2021

Marketo

Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year

How to Bring Sales and Marketing Together in 2021

Marketo

Marketo Engage January 2021 Product Release Presentation

Marketo

An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line. So, what happens in 2021? And how can we prepare? In this webinar, you'll learn: • How to achieve growth with limited resources • Why and how intent data can be a core part of your strategy • Simple tactics and optimization techniques to move the needle

Demand Generation New Year Planning Session: How to Stand Out in 2021

Marketo

Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021

Field Marketing in the New Year: Preparing and Planning Events in 2021

Marketo

2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on

Scroll-Stopping Digital Ads: Planning for Success in 2021

Marketo

It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021

The New Age of Marketing: Predicting, Planning and Prepping for 2021

Marketo

With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business. You'll learn: -How to partner with the right stakeholders to make decisions that are aligned across the business -Lessons the Marketo Engage operations team has learned so you don't make the same mistakes -How to plan for a scoring model that will scale

Future Proof: How to Create a Lead Scoring Model That Scales

Marketo

Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.

Marketo Engage Innovationen in 2020

Marketo

Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo

Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketo

In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

The Total Economic Impact of Marketo Engage

Marketo

Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Marketo

By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.

Digital Evolution: Take Your Virtual Events to the Next Level

Marketo

Mais de Marketo (20)

7 Marketing Strategies for Business Growth

Adobe Marketo Engage Q2 2021 Release Presentation

Industry Success: Bring Your Content and Demand Generation Teams Together

Customer-First: Embedding Experience Design in Your GTM Strategy

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Prove and Improve Your Marketing Impact in 2021

What's in Store for Marketing Operations in 2021

How to Bring Sales and Marketing Together in 2021

Marketo Engage January 2021 Product Release Presentation

Demand Generation New Year Planning Session: How to Stand Out in 2021

Field Marketing in the New Year: Preparing and Planning Events in 2021

Scroll-Stopping Digital Ads: Planning for Success in 2021

The New Age of Marketing: Predicting, Planning and Prepping for 2021

Future Proof: How to Create a Lead Scoring Model That Scales

Marketo Engage Innovationen in 2020

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketing Attribution: The Journey from Cost Center to Cash Cow

The Total Economic Impact of Marketo Engage

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Digital Evolution: Take Your Virtual Events to the Next Level

Último

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Developing An App To Navigate The Roads of Brazil

V3cube

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Intro to Marketo Demo

2. Marketo Fast Facts Leader in cloud-based marketing automation >2500 customers in 36 countries >150 ecosystem partners >40,000 Marketing Nation community members Public company (MKTO) – Over 400 employees in U.S., Europe, Australia Page 2 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

3. A Platform for Success Prospect and Customer Touch Points Marketo Applications Marketing Automation Social Campaigns Sales Insight LaunchPoint Partner Applications Revenue Cycle Analytics Marketing Planning & Management Prospect Data Search Engine Marketing Online Advertising and more… Marketo Platform (Multi-tenant SaaS, globally hosted) Customer Systems (CRM, E-Commerce, Loyalty, etc.) Page 3 © 2013 Marketo, Inc. Customer Profile & Behavior Data Marketo Proprietary and Confidential ERP and other enterprise apps

4. The Marketing Nation Accelerates Your Success Best Practices 2,500+ customers Program Exchange Knowledge & Ideas Definitive Guides and awardwinning blog User Summit Page 4 © 2013 Marketo, Inc. Community Consultants & Experts Integrated Solutions Over 40,000 active users 45,000 hrs of experience Most complete ecosystem User groups in 36 cities globally Preferred Service Partners LaunchPoint Marketo Proprietary and Confidential

Intro to Marketo Demo

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (19)

Semelhante a Intro to Marketo Demo

Semelhante a Intro to Marketo Demo (20)

Mais de Marketo

Mais de Marketo (20)

Último

Último (20)

Intro to Marketo Demo