From Racetrack to Route 66: 20 Years of Leadership in Exhaust System Solutions

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1 like•692 views

Društvo za marketing Slovenije

Business Automotive

Company Vision

Leadership in exhaust system solutions and excellence in innovative
titanium technology

Motorcycle Market

+500cc EU and USA motorcycle sales 45% down 2008-10

Sports and street motorcycle sales even harder hit

Strong growing emerging markets in Southern Hemisphere

Large untapped Custom and Scooter markets for Akrapovic

Sportster, Touring, Softail and Dyna models

85% of Harley Range
covered at launch

Consumer Communication

Fifteen major Harley European and US events

Six major awards

Microsite www.akrapovic-custom.com

Catalogs, POS and Customer Magazine

From Racetrack to Route 66: 20 Years of Leadership in Exhaust System Solutions

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From Racetrack to Route 66: 20 Years of Leadership in Exhaust System Solutions

2. From Racetrack to Route 66

3. 20 Years

4. Four Business Units

5. Company Vision Leadership in exhaust system solutions and excellence in innovative titanium technology

6. Motorcycle Market +500cc EU and USA motorcycle sales 45% down 2008-10 Sports and street motorcycle sales even harder hit Strong growing emerging markets in Southern Hemisphere Large untapped Custom and Scooter markets for Akrapovic

7. Competitive Environment

8. Design - Power - Sound

9. Unique, Deeply Resonant Sound

10. Sportster, Touring, Softail and Dyna models 85% of Harley Range covered at launch

11. Launch Plan

12. One Concept Bike - The Morsus

13. One Photo-Shoot

14. Media Reaction

15. Consumer Communication Fifteen major Harley European and US events Six major awards Microsite www.akrapovic-custom.com Catalogs, POS and Customer Magazine

16. Distributor Marketing

17. Results/What We Learnt

18. Next….