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What amount of new subscribers do you need to overcome attrition? cribers in 2011 Subs x .33 scribers = New sub 2012 ne eded in Share results at #SherpaWebinar #sherpawebinar

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What amount of new subscribers do you need

  • 1. What amount of new subscribers do you need to overcome attrition? cribers in 2011 Subs x .33 scribers = New sub 2012 ne eded in Share results at #SherpaWebinar #sherpawebinar

Notas do Editor

  1. If your organization wants to have as many list members as they did in 2011, how many new subscribers will it have to add to their list in 2012 to counteract the list members who unsubscribed in 2011?