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A summary of this goal will be stated here that is clarifying and inspiring




                       101    A SPECIAL GUIDE


  The primary audience for this deck is intended to be    For a more detailed Twitter 101 and case studies,
  businesses but it can be useful for anyone              please visit business.twitter.com/twitter101
A summary of this goal will be stated here that is clarifying and inspiring

Why Twitter?
•   Everyday, millions of users create, share and discover
    ideas on Twitter

•   Users also find great value in connecting with
    businesses of all kinds on Twitter to:

         • Share their experiences, both good and not so good
         • Provide feedback on recent events or launches
         • Discuss product ideas
         • Learn about exclusive deals or offers
         • Get customer service
A summary of this goal will be stated here that is clarifying and inspiring

A few of many Twitter
success stories
•   Twitter users follow Dell Outlet for exclusive deals
    on electronics—and have driven more than $3M in
    sales through Twitter

•   Ice cream eaters in New York give local chain
    Tasti-D-Lite marketing feedback via Twitter—and
    sometimes get surprise dessert deliveries

•   Coffee drinkers in Houston choose CoffeeGroundz
    for the personal relationships they’ve built on
    Twitter—and the shop’s Twitter-based ordering

    To read more, go to business.twitter.com/twitter101/cases
A summary of this goal will be stated here that is clarifying and inspiring

How does it work?
•   Twitter lets you write and read messages of up to
    140 characters, or the very length of this sentence,
    including all punctuation and spaces.

•   The messages (also known as tweets) are public,
    and you decide which accounts you want to receive
    messages from

•   Twitter works equally well from your desktop or
    mobile phone




    To read more, go to business.twitter.com/twitter101
A summary of this goal will be stated here that is clarifying and inspiring

Before you dive in
•   If you want to spend time listening first, you don’t
    need an account to search at search.twitter.com

     • Try searching for your company and a few key
       topics in your field

•   Listening can help you get a sense of how you want
    to engage on Twitter
A summary of this goal will be stated here that is clarifying and inspiring

Getting started is easy
•   Signing up for an account takes just a few minutes

•   To help people recognize and trust your account, fill out
    your profile completely and include a picture




    To read more, go to business.twitter.com/twitter101/starting
A summary of this goal will be stated here that is clarifying and inspiring

Follow relevant accounts
•   Following somebody means you’ve
    subscribed to their tweets

•   To find people talking about your
    company or topics in your field, use
    search.twitter.com

•   When you find a good candidate,
    look under their picture for the
    Follow button

•   You can also choose to interact
    without following an account, just
    send them a tweet
A summary of this goal will be stated here that is clarifying and inspiring

Post tweets
•   People like tips, links to interesting stories and
    blogposts (they don’t have to be about your
    company), exclusive deals and a good sense of
    humor.

•   People like the human touch and will appreciate
    posts with your thoughts and experiences more than
    you think

•   They also like it when you say hi, respond to their
    questions, comments, praise, complaints and jokes
A summary of this goal will be stated here that is clarifying and inspiring

Key terms…
•   To follow somebody is to subscribe to their messages

•   A tweet is an individual message

•   A DM or direct message is a private message on Twitter

•   RT or retweet is to repost a valuable message from
    somebody else on Twitter and give them credit

•   Trending topics are the most-discussed terms on Twitter at
    any given moment
A summary of this goal will be stated here that is clarifying and inspiring

…and some special lingo
•   @username is a public message to or about an
    individual on Twitter

•   A hashtag—the # symbol followed by a term and
    included in tweets—is a way of categorizing all the
    posts on a topic

•   Shortened URLs. To fit links into the short messages,
    Twitter shrinks some URLs down automatically




    To read more, go to business.twitter.com/101/learning
A summary of this goal will be stated here that is clarifying and inspiring

Best practices
•   Build relationships on Twitter

     • Listen for comments about you

     • Respond to comments and queries

     • Ask questions

     • Post links to things people would find interesting

     • Retweet messages you would like to share

     • Use a friendly, casual tone

     • Don’t spam people
A summary of this goal will be stated here that is clarifying and inspiring

Best practices
•   Leverage the real-time nature of Twitter

     • Ask questions, float ideas, solicit feedback – and expect
       fast feedback most of the time

     • If you’ve launched a product, new store or new
       campaign, search Twitter for comments

     • Respond to customer service issues quickly

     • Engage in discussion on a tricky public issue your
       company is dealing with
A summary of this goal will be stated here that is clarifying and inspiring

Best practices
•   Measure the value of Twitter

     • Before setting up measurement tools, focus on the
       quality of your engagement: do a gut-check of how
       things are going

     • Try to analyze the quality of feedback and topics of
       discussion, you may find this changing over time

     • Keep a tally of questions answered, customer problems
       resolved and positive exchanges held

     • When offering deals on Twitter, use a unique coupon
       code or separate landing page
    To read more, go to business.twitter.com/101/best_practices
A summary of this goal will be stated here that is clarifying and inspiring

For more info and feedback
•   Twitter 101, Twitter’s guide for businesses, includes ideas, tips
    and terrific case studies.

•   For feedback

     • If you are using Twitter in a cool way please let us know

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Twitter101forbusiness 090918

  • 1. A summary of this goal will be stated here that is clarifying and inspiring 101 A SPECIAL GUIDE The primary audience for this deck is intended to be For a more detailed Twitter 101 and case studies, businesses but it can be useful for anyone please visit business.twitter.com/twitter101
  • 2. A summary of this goal will be stated here that is clarifying and inspiring Why Twitter? • Everyday, millions of users create, share and discover ideas on Twitter • Users also find great value in connecting with businesses of all kinds on Twitter to: • Share their experiences, both good and not so good • Provide feedback on recent events or launches • Discuss product ideas • Learn about exclusive deals or offers • Get customer service
  • 3. A summary of this goal will be stated here that is clarifying and inspiring A few of many Twitter success stories • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter • Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering To read more, go to business.twitter.com/twitter101/cases
  • 4. A summary of this goal will be stated here that is clarifying and inspiring How does it work? • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. • The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from • Twitter works equally well from your desktop or mobile phone To read more, go to business.twitter.com/twitter101
  • 5. A summary of this goal will be stated here that is clarifying and inspiring Before you dive in • If you want to spend time listening first, you don’t need an account to search at search.twitter.com • Try searching for your company and a few key topics in your field • Listening can help you get a sense of how you want to engage on Twitter
  • 6. A summary of this goal will be stated here that is clarifying and inspiring Getting started is easy • Signing up for an account takes just a few minutes • To help people recognize and trust your account, fill out your profile completely and include a picture To read more, go to business.twitter.com/twitter101/starting
  • 7. A summary of this goal will be stated here that is clarifying and inspiring Follow relevant accounts • Following somebody means you’ve subscribed to their tweets • To find people talking about your company or topics in your field, use search.twitter.com • When you find a good candidate, look under their picture for the Follow button • You can also choose to interact without following an account, just send them a tweet
  • 8. A summary of this goal will be stated here that is clarifying and inspiring Post tweets • People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. • People like the human touch and will appreciate posts with your thoughts and experiences more than you think • They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
  • 9. A summary of this goal will be stated here that is clarifying and inspiring Key terms… • To follow somebody is to subscribe to their messages • A tweet is an individual message • A DM or direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topics are the most-discussed terms on Twitter at any given moment
  • 10. A summary of this goal will be stated here that is clarifying and inspiring …and some special lingo • @username is a public message to or about an individual on Twitter • A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic • Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning
  • 11. A summary of this goal will be stated here that is clarifying and inspiring Best practices • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • Ask questions • Post links to things people would find interesting • Retweet messages you would like to share • Use a friendly, casual tone • Don’t spam people
  • 12. A summary of this goal will be stated here that is clarifying and inspiring Best practices • Leverage the real-time nature of Twitter • Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time • If you’ve launched a product, new store or new campaign, search Twitter for comments • Respond to customer service issues quickly • Engage in discussion on a tricky public issue your company is dealing with
  • 13. A summary of this goal will be stated here that is clarifying and inspiring Best practices • Measure the value of Twitter • Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going • Try to analyze the quality of feedback and topics of discussion, you may find this changing over time • Keep a tally of questions answered, customer problems resolved and positive exchanges held • When offering deals on Twitter, use a unique coupon code or separate landing page To read more, go to business.twitter.com/101/best_practices
  • 14. A summary of this goal will be stated here that is clarifying and inspiring For more info and feedback • Twitter 101, Twitter’s guide for businesses, includes ideas, tips and terrific case studies. • For feedback • If you are using Twitter in a cool way please let us know