How to Get Started in Social Media for Art League City
Facebook Ads Presentation 090514
1. Conversations in the social graphWord-of-Mouth Marketing UniversityChris PanMay 14, 2009
2. Facebook Mission: Give people the power to share and make the world more open and connected.
3. Go where the audience is – unique visitors www.compete.com Source: US traffic from compete.com
4. Go where the audience is often – visits www.compete.com Source: US traffic from compete.com
5. Who’s on Facebook? http://www.facebook.com/ads/create/ Example: active FB users near NYC who like Basketball = 81,000 Active users = logged in past 30 days World = 200 million + US = 60 million + 50% of active users return everyday Logged on today: World = 100 million + US = 30 million + Footer of each Page:
6. Buzz-worthy topic – The Great Debate Buzz-worth topic Ideal timing Ask for participation Relevant exclusive content www.facebook.com/vitaminwater
7. Promoting on Facebook – easy for audience to participate – right from their homepage See the ads live on your own homepage: http://www.facebook.com/home.php?demo_ad=6002293186322&h=2fa37a64af http://www.facebook.com/home.php?demo_ad=6002261159755&h=f7d5f48713
9. Get scale by using FB Pages + FB Ads Pages = “Convenience Store: Hundreds of thousands Ads = “Delivery Service” Tens of millions Microsite = “The Farm” Tens of thousands
