1. Presents:
Social Media for Entrepreneurs
Grow Your Business with
Social Media
Saturday February 2nd, 2013
National University Spectrum Business Park Campus
If tweeting about the event My
Twitter handle is: @MyMelodie
Hashtag: #SMENU

2. About Melodie Tao
Professional:
• My company: Marketing Melodie
 Marketing Consultant, Speaker & Educator
 Services: Consulting, Speaking, Seminars
 Instructor at National University- Interactive Strategies
and Interactive Campaigns.
Background:
• Traditional Media: Radio, outdoor advertising, events,
promotions
• Online/Digital agency experience (SEO, PPC)
• Featured Marketing & Social Media Speaker at National &
International conferences/events
Expertise:
• Marketing with an emphasis on digital technology, social media
• Community Building
• Brand Development
If tweeting about the event My
Location: Twitter handle is: @MyMelodie
San Diego, CA Hashtag: #SMENU

3. Today’s First Topic
Personal Branding on Social Media
Goal: Learn how to optimize your personal brand online so it’s cohesive
with your business brand.
Questions:
• What to you hear in the topic?
• Why is it so important to have your personal brand be cohesive with your
company brand?
• How many people have Googled themselves?

4. Important Terms
What do I mean when I say…
Social Media: Web and mobile technologies to turn communication into an
interactive dialogue. Creates a 2 way conversation between the business and
consumer and allows consumers to create user generated content by
contributing.
Brand: Name, term, design, symbol, or other feature that identifies one
seller's good or service as distinct from those of other sellers..
Personal Brand: The process where people and their careers are marked as
brands. The personal branding concept suggests that success comes from self
promotion.
Branding began as a way to tell one person's
cattle from another by a hot iron stamp

6. LinkedIn

8. www.linkedin.com/pub/aaron-keith/6/3b2/bb0

9. www.linkedin.com/in/kimberlyrotter

10. LinkedIn
• Ensure your personal profile is linked back to your company’s LinkedIn profile.
• Contact Information: Include your company’s website. Under website listings
choose “other” and write in the specific name for your company rather than just
listing “Company Website”.
• Under your job descriptions list specific accomplishments and actions that will
benefit prospective clients.
• Add multimedia: Photos, Videos, Presentations.

12. Update Your Personal Profile
• Facebook is more personal but there are many opportunities to
optimize your profile for your professional brand.
• When logged on to your personal Facebook profile you can
create and run a business page.
• Check your privacy settings to ensure you’re only providing
public information you intend to.
• Check your privacy settings on each photo album.
• Facebook constantly changes their privacy features so make a
habit of regularly checking your settings.

13. Personal Profile vs Business Page
Personal Profile:
• If connecting with prospective clients on Facebook include your
company and a brief description so clients associate you with the
company’s brand.
• Link personal page to your business page.
Business Page:
• Timeline photo that is consistent with your brand.
• Company information.
• Link back to your website.
• Links to your other social networks.
• Option to link your business page back to your personal profile.

14. DO NOT use a personal profile as a business page
Correct business page: https://www.facebook.com/thepbrealityshow

15. Business Page Example

16. Business Page Example

17. Guidelines for Business Page
Timeline Photo
Timeline photo must not include any of the following:
• Price or purchase information, such as "40% off," "Download it at our website," or
"Free Sunglasses."
• Contact information, such as website, email, mailing address or other information
intended for your Page's About section
• References to user interface elements, such as Like, Share, or other Facebook site
features.
• Calls to action, such as "Get it now" or "Tell your friends."

18. What is Twitter?
Twitter is a social networking tool used
for microblogging. It enables its users to
send and read text-based messages of up
to 140 characters, known as “Tweets".

21. • Brand your background.
• Brand your Twitter bio.
• Brand your Twitter header photo.
• Provide value to your followers by posting useful information related to your
company.
• Post educational tips related to your company.
• Retweet and reply to others so you’re actively engaging in conversation.
• Live Tweets Post tweets and photos during events.
• Job openings

23. Blogs
• Search Engine Optimization (SEO)
• Fresh new content.
• Humanizes your brand.
• Most flexible form of Social Media because you can incorporate your own
posts, social media insights, personal information in addition to information
about your company.
• Opportunity to post insightful resources that may be useful to prospective
clients.
• Opportunity to add a personal element to your posts in addition to
information that can’t be found on the company website.

24. Sample Blog Topics for business
• Educational tips related to your industry: How tos, Dos and Don’ts, etc
• Resources for others who want to learn about your occupation
• Company history
• Feature staff members
• Feature partners
• Community Events
• Posts about your own promotions
• Public Relations features

25. Thank You
melodie@marketingmelodie.com
http://www.marketingmelodie.com
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Google+: http://gplus.to/MarketingMelodie
Instagram: http://instagram.com/marketingmelodie
If tweeting about the event My
Twitter handle is: @MyMelodie
Hashtag: SMENU

26. Today’s Second Topic
How to Integrate Social Media Into Your Marketing
Intention: You will learn how to leverage the power of your other marketing
tools by understanding how to effectively integrate social media
Here’s why we have this intention: Social Media needs to be cohesive with
the rest of your marketing campaigns. It’s something that enhances your
marketing strategy, but should not take the place of other marketing
channels.
How to Integrate Social Media into:
• Other Forms of Digital Marketing
• In Person Events
• Traditional Media

27. Important Terms
What do I mean when I say…
Marketing Campaigns: A specific, defined series of activities used in marketing
or using new marketing channels and methods. (SEO, Email, Social Media)
Marketing Strategy: A foundation for executing your marketing campaigns.
This process allows an organization to concentrate its resources on the
greatest opportunities to increase sales and achieve a sustainable competitive
advantage. Important to have a strategy before jumping into social media.

28. Incorporating Social Media into
other forms of Digital Marketing

29. Digital Marketing: SEO
What is SEO?
SEO: Search Engine Optimization is the process of improving the visibility of
a website or webpage in a search engine by the "natural" or un-paid
(organic) search results
• SEO goes hand in hand with Social Media.
• Search engines pick up “real time” information and results that are created
through Social Media.
• Blog posts create fresh, new content for your website on a regular basis which is
picked up on by search engines .
• Strategically utilize keywords in your Social Media updates.
• Link keywords in your blog posts.

30. Digital Marketing: SEO
Example of linking keywords in a blog post from NewCondosOnline.com

31. Digital Marketing: Email
2 Types of Email Marketing, 2 Opportunities to integrate
Social Media
• Personal Emails sent out from your Business Account- Emails you are sending
out directly to another recipient
• Email Marketing Campaigns- Emails you send out with a specific message to
consumers. Usually sent out to many people at once on your email list.

32. Digital Marketing: Email
Personal Emails
• Integrate Social Media into your personal emails by including a link in your
signature

33. Digital Marketing: Email
Email Marketing Campaigns
• Include clear call to actions in your email marketing campaigns
• Include clear links/Social Sharing buttons to your social media networks
Social Sharing
Buttons

34. Photo sharing

35. What is Instagram?
• Photo sharing social network
• Mobile based application. To sign up you must download Instagram on your smart
phone
• Enables users to take a photo, apply a digital filter and then share it with other
Instagram users they are connected on the social network.
• Confines photos to a square shape, similar to Polaroid images.

36. Instagram Tips
• Best to use the same username for Instagram that you have on Twitter. Easier for people to
find you.
• You can utilize a few hashtags for each image to optimize exposure. You can comment with
hashtags.
• Take photos related to your brand that give people a glimpse of what you’re doing real
time.

37. Instagram Hashtag Examples

38. Incorporating Social Media into
In Person Events

39. In Person Networking Events
• Include links to your social networks on your business cards.
• Connect with your new contacts on LinkedIn immediately after the event and
mention where you met them.

40. Conferences
• Do research on who’s going to be attending beforehand and reach out to people on
Social Media that you’d like to meet.
• RSVP that you’re going to be at the event on Facebook and LinkedIn and share with
your connections.
• Find the official hashtag for the event/conference you’re going to. Tweet that you’ll
be there with event Hashtag and include the Hashtag in all tweets relating to that
conference.
• Hashtag- Allows you to track specific events and topics. At conferences, it’s a great
way to find out and connect with others who are already there.
• Connect with your new contacts on LinkedIn immediately after the conference and
mention where you met them.

41. Incorporating Social Media into
Traditional Media

42. Traditional Media- Print
Many types of print marketing are still relevant today: Brochures, flyers,
Magazine/Newspaper ads
• Include Social Media icons and write out your URL names for each icon
next to the icon so readers can easily connect with you online.
• QR Codes.
• Make print material available virtually online.
Include the URL
next to the icon

43. Traditional- Radio
• Stop repeating the phone number over and over again at the end of a
Radio Ad. People are not going to remember the number or call you
right away. Instead, repeat your website.
• In addition to your website, mention to find you on Facebook and
Twitter. Say the URLs. People are much more likely to remember this
than a random phone number.
TV/Videos
• Include a visible URL of your website.
• Include a visible URL or your Social Media URLs.

44. Public Relations
What is Public Relations (PR)?
Public Relations: The practice of managing the communication between
an organization and the public to gain exposure of news to target-audiences.
Public Relations Activities: Messaging, Press releases, Speakerships, Media
Relations including trade, local, national and online publications.
• Social Media Press Releases- When creating a press release, your social media
version should be customized for the web. Social Media press releases have
sharing features, a specific tweet that readers can post, links within the press
release etc. PitchEngine is a useful site
• Teaser Posts: Create excitement about your upcoming PR appearance. Whether
it’s a mention in a magazine, a radio interview or television appearance, let your
community know exactly when and where they can see your company in the
media! Post anticipating tweets and Facebook updates a few days out.
• Blog post follow up: After your PR appearance, draft up a quick blog post with
information about your feature. If it’s a TV clip, see if you can obtain a file of the
clip to host on your own YouTube and embed in your blog post. If it’s a radio
appearance, get an audio of your airtime. If it’s an article, link to the online
version of the article.

45. Thank You
melodie@marketingmelodie.com
http://www.marketingmelodie.com
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Google+: http://gplus.to/MarketingMelodie
Instagram: http://instagram.com/marketingmelodie
If tweeting about the event My
Twitter handle is: @MyMelodie
Hashtag: #SMENU